Airport Advertising Manager

Lamar Advertising Company•Minneapolis, MN

3d•$75,000 - $175,000•Hybrid

About The Position

The purpose of the Airport Advertising Manager is to meet and exceed sales projections by selling advertising to qualified advertisers using professional sales techniques. To perform this primary duty of making sales, the Airport Advertising Manager will be customarily and regularly engaged outside of Lamar’s offices and will sell airport advertising through a relationship-based approach at the locations of potential customers. Additionally, this position manages an airport’s advertising concessionaire program, cultivates positive and lasting relationships with Airport Authority personnel, and provides local oversight to administrative and operational employees. The position is the primary contact for Lamar National Sales, and coordinates with other departments to ensure products and services are delivered by scheduled deadlines, including collections.

Requirements

High School Diploma or Equivalent
Valid Driver’s License
2-3 years of successful business to business sales experience
Excellent written, verbal and listening skills.
Speak on a one-to one basis using appropriate vocabulary and grammar to obtain information, explain policies and procedures, and persuade others.
Ability to make oral presentations to provide information or explain policies and procedures.
Skill in speaking with persons of various social, cultural, economic, and educational backgrounds.
General knowledge of the local and national media trends, which includes companies outside of Lamar.
Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints.
Work independently and following through on assignments with minimal direction.
Work under general direction and resolve most conflicts that may arise independently.
Initiate various projects and assignments.
Analyze information, problems, or situations to define problems, identify concerns/patterns, and formulate logical conclusions.

Nice To Haves

A Bachelor’s degree in any field
Advertising/media sales experience
Proven relationships with area clients, established track record of selling to local and direct clients

Responsibilities

Meet and exceed sales objectives in assigned market(s) by promoting and selling airport advertising through a relationship-based approach.
Develop relationships with local businesses, acquire new advertisers and maintain existing accounts. This includes prospecting new clients for business, making sales presentations, negotiating rates, closing deals, and providing customer service and after the sale.
Customarily and regularly travel directly to customers and prospects to develop and maintain relationships in order to sell advertising.
Personally contacts and secures new business accounts through presenting products to existing/potential customers and assisting them in selecting those best suited to their needs.
Identify potential growth areas and open new accounts.
Establish, develop and maintain business relationships with current customers and prospective customers in the assigned territory to generate new business for the organization’s products daily.
Maintain and grow a personal account list. This involves making telephone calls and in-person visits and presentations to existing and prospective customers weekly.
Meet monthly, quarterly and annual revenue objectives.
Research sources for developing prospective customers and for information to determine their potential.
Develop clear and effective written proposals/quotations for current and prospective customers.
Expedite the resolution of customer problems and complaints.
Coordinate sales effort with marketing, sales management, administrative, and operations groups ensuring all groups are efficient and effective.
Share pipeline report with Manager weekly on the designated day and time.
Plan and organize personal sales strategy by maximizing the return on time investment for the market.
Responsible for supplying management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
Keep abreast of product applications, technical services, market conditions, competitive activities, advertising trends through the reading of pertinent literature and consulting with marketing and service areas.
Build and maintain positive relationship with Airport Authority staff and hold regular calls and/or meetings (Weekly, Monthly, and/or Quarterly) in support of relationship.
Respond to Airport Authority staff promptly and professionally.
Notify Airport Fulfillment Team, Airport Services, and National Sales of inventory location changes or adjustments.
Market Liaison for Airport Office Manager and Airport Billing team to ensure accuracy of monthly Airport revenue reporting.
Respond to National Sales and National Account Services Manager requests timely and within established response guidelines.
Monitor current National campaign end dates and proactively provide National Sales with appropriate renewal opportunity.
Liaison with National Account Services Manager and inform National Sales of upcoming market major events and opportunities.

Benefits

A Monday-Friday 9:00am-5:00pm hybrid schedule with paid holidays
Base salary of $75,000, with earning potential of $75,000 - $175,000
Phone allowance
Comprehensive 4-6 week training program with opportunities to participate in our corporate-hosted Lamar Sales School
Multiple medical plan options and health savings account
Hospital, Accident, and Critical Illness coverage
Dental and vision insurance
Short and long-term disability and paid parental leave
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays including Presidents Day and Juneteenth
Employee Stock purchase plan
401(k) plan with company match
Wellness program incentives such as medical plan premium holidays and HSA contributions
Ongoing professional development and internal leadership programs to maximize your career potential
Advancement opportunities, as our goal is to promote all Sales Managers from within!