Airport Advertising Manager

Lamar Advertising Company • Durham, NC

1d • $55,000 - $150,000 • Remote

About The Position

The Airport Advertising Manager is responsible for meeting and exceeding sales projections by selling advertising to qualified advertisers using professional sales techniques. This role involves engaging outside of Lamar’s offices to sell airport advertising through a relationship-based approach at customer locations. Additionally, the position manages an airport’s advertising concessionaire program, cultivates positive relationships with Airport Authority personnel, and provides local oversight to administrative and operational employees. The Airport Advertising Manager serves as the primary contact for Lamar National Sales and coordinates with other departments to ensure timely delivery of products and services, including collections.

Requirements

• High School Diploma or Equivalent
• Valid Driver’s License
• 2-3 years of successful business to business sales experience
• Excellent written, verbal and listening skills.
• Ability to speak on a one-to-one basis using appropriate vocabulary and grammar to obtain information, explain policies and procedures, and persuade others.
• Ability to make oral presentations to provide information or explain policies and procedures.
• Skill in speaking with persons of various social, cultural, economic, and educational backgrounds.
• General knowledge of the local and national media trends, which includes companies outside of Lamar.
• Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints.
• Ability to work independently and follow through on assignments with minimal direction.
• Ability to work under general direction and resolve most conflicts that may arise independently.
• Ability to initiate various projects and assignments.
• Ability to analyze information, problems, or situations to define problems, identify concerns/patterns, and formulate logical conclusions.

Nice To Haves

• A Bachelor’s degree in any field
• Advertising/media sales experience
• Proven relationships with area clients, established track record of selling to local and direct clients

Responsibilities

• Meet and exceed sales objectives in assigned market(s) by promoting and selling airport advertising through a relationship-based approach.
• Develop relationships with local businesses, acquire new advertisers and maintain existing accounts, including prospecting, making sales presentations, negotiating rates, closing deals, and providing customer service.
• Travel directly to customers and prospects to develop and maintain relationships for selling advertising.
• Secure new business accounts by presenting products to existing/potential customers and assisting them in selecting suitable options.
• Identify potential growth areas and open new accounts.
• Establish, develop, and maintain business relationships with current and prospective customers in the assigned territory.
• Maintain and grow a personal account list through telephone calls, in-person visits, and presentations.
• Meet monthly, quarterly, and annual revenue objectives.
• Research sources for prospective customers and information to determine their potential.
• Develop clear and effective written proposals/quotations for customers.
• Expedite the resolution of customer problems and complaints.
• Coordinate sales efforts with marketing, sales management, administrative, and operations groups.
• Share pipeline reports with Manager weekly.
• Plan and organize personal sales strategy by maximizing the return on time investment for the market.
• Supply management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
• Stay informed about product applications, technical services, market conditions, and competitive activities through reading and consulting with marketing and service areas.
• Build and maintain positive relationships with Airport Authority staff through regular calls and meetings.
• Respond to Airport Authority staff promptly and professionally.
• Notify Airport Fulfillment Team, Airport Services, and National Sales of inventory location changes or adjustments.
• Act as a Market Liaison for Airport Office Manager and Airport Billing team to ensure accuracy of monthly Airport revenue reporting.
• Respond to National Sales and National Account Services Manager requests timely.
• Monitor current National campaign end dates and proactively provide National Sales with renewal opportunities.
• Liaise with National Account Services Manager and inform National Sales of upcoming market major events and opportunities.

Benefits

• Monday-Friday 9:00am-5:00pm remote schedule
• Paid holidays
• Base salary of $55,000 with earning potential of $55,000 - $150,000
• Phone allowance
• Comprehensive 6 week training program
• Opportunities to participate in our corporate-hosted Lamar Sales School
• Multiple medical plan options
• Health savings account
• Hospital, Accident, and Critical Illness coverage
• Dental and vision insurance
• Short and long-term disability
• Paid parental leave
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays
• Employee Stock purchase plan
• 401(k) plan with company match
• Wellness program incentives such as medical plan premium holidays and HSA contributions
• Ongoing professional development and internal leadership programs
• Advancement opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED