Google Media Buyer (US, Remote)

Paleovalley & Wild Pastures

12h • $73,000 - $105,000 • Remote

About The Position

We're looking for an experienced Google Media Buyer to own one of the most important growth channels for Wild Pastures. You'll take full ownership of our Google advertising ecosystem, leading strategy, execution, optimization, testing, and scaling across Search, Shopping, Performance Max, YouTube, and Demand Gen. Your work will directly influence customer acquisition, revenue growth, and the continued expansion of one of the fastest-growing regenerative food brands in the industry. This isn't a role where success is measured by how many campaigns you launch. It's measured by the business growth you help create. We're looking for someone who thinks like an owner, enjoys solving difficult performance problems, challenges assumptions with data, proactively uncovers new opportunities, and continually pushes for better results. You'll collaborate closely with Growth Marketing, Creative Strategists, Designers, Editors, and Leadership to turn performance insights into stronger creative, stronger campaigns, and stronger business outcomes.

Requirements

• 3+ years of hands-on Google Ads experience managing subscription-based ecommerce brands.
• Demonstrated success scaling profitable Google advertising campaigns.
• Strong expertise across Search, Shopping, Performance Max, and YouTube.
• Experience owning a Google Ads account from strategy through optimization.
• Strong understanding of subscription business metrics, including CAC, LTV, retention, churn, and long-term profitability.
• Experience with Google Merchant Center, product feeds, and Shopping best practices.
• Experience using analytics and attribution platforms such as GA4, Haus, Mixpanel, Triple Whale, or similar tools.
• Exceptional analytical and problem-solving skills with a data-driven approach to decision-making.
• Strong creative instincts and the ability to translate performance insights into actionable creative recommendations.
• Excellent written and verbal English communication skills.
• Ability to work independently while collaborating effectively with cross-functional teams.
• All applicants must be authorized to work in the United States.

Nice To Haves

• Experience marketing premium food, health, wellness, supplement, or direct-to-consumer subscription brands.
• Experience working within high-growth ecommerce companies.
• Experience with AI-driven campaign optimization and emerging Google advertising technologies.
• Familiarity with creative testing frameworks and direct-response marketing.
• A passion for regenerative agriculture, nutrient-dense food, health, or wellness.

Responsibilities

• Own strategy, execution, optimization, and scaling across Google Search, Shopping, Performance Max, YouTube, and Demand Gen.
• Drive profitable customer acquisition for a subscription-based ecommerce business while optimizing key business metrics including ROAS, MER, nCAC, CPA, customer quality, lifetime value, retention, and profitability.
• Design and execute structured testing roadmaps across creative, offers, landing pages, campaign structures, audience targeting, bidding strategies, and messaging.
• Partner closely with Creative Strategists, Designers, Editors, and Marketing Leadership to develop new creative concepts informed by campaign performance and customer behavior.
• Translate performance insights into actionable creative recommendations that continuously improve advertising effectiveness.
• Own keyword strategy, search term mining, negative keyword management, Google Merchant Center optimization, and overall account structure.
• Monitor account performance daily, proactively identifying trends, diagnosing root causes, communicating risks, and recommending solutions before small issues become larger problems.
• Stay ahead of Google Ads platform updates, AI developments, attribution changes, Merchant Center enhancements, and emerging direct-response best practices.
• Continuously identify opportunities to improve efficiency, profitability, and long-term account growth.
• Contribute ideas that improve not only Google performance, but the overall effectiveness of our Growth Marketing organization.

Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
• Generous Paid time off to support balance and rest
• Paid sick time for when you need it
• Six (6) company-paid holidays each year & two (2) floating holidays
• Paid parental leave after 6 months of service for eligible employees
• 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
• Referral bonuses up to $1,500 when you refer great people who join our team
• 401(k) or Roth Plans with up to a 4% company match after one year of service
• $300 Paleovalley Monthly product stipend for for employees

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed