Google Ads Media Buyer / Growth Strategist (Remote)

Sweat Pants Agency

10d•Remote

About The Position

This role is for a marketer who can differentiate between created and harvested demand and prove it to clients. Sweat Pants Agency works with approximately 50 DTC and eCommerce brands, managing $6-9M/month on Meta and $1-2M/month on Google. The agency is seeking individuals to own Google Ads accounts end-to-end, acting as both the account manager and direct client contact. This involves managing the entire funnel, from feed and Merchant Center to search, Shopping, PMax, Demand Gen, YouTube, landing pages, and conversion tracking. The role requires a strong understanding of attribution, optimizing to NC-CPA and NC-ROAS, and a willingness to test and prove incremental growth, even if it means turning off brand search or running geo holdouts. The position is remote and hires worldwide, with the only hard requirement being the ability to take client calls during US Eastern business hours. Success is measured by output and results, not by time spent.

Requirements

Hands-on Google Ads experience with significant spend on DTC and eCommerce, with demonstrable results in CPA, ROAS, and revenue.
Specific experience with Shopping and PMax campaigns, not just search.
Fluency in the entire Google Ads stack: Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM.
AI native: ability to use AI tools like Claude as a working tool, build and ship landing pages with AI.
Native or near-native English communication skills for direct client interaction.
Skepticism of own numbers; preference for running holdouts over protecting dashboard metrics.
Ability to work US Eastern business hours for client calls.
Willingness to take ownership of all aspects of an account, including areas outside traditional campaign management if they impact performance (e.g., feed, landing pages).

Nice To Haves

Bing Ads experience.
Experience building or operating a Shopify store.
Experience running Meta Ads at significant spend.

Responsibilities

Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact.
Own the client relationship, presenting results, plans, and reasoning directly to clients.
Audit accounts thoroughly, including campaign structure, keywords, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking.
Run brand and non-brand campaigns as separate businesses, reporting them distinctly.
Understand and manage Google's automation, including auto-applied recommendations, assets, and sitelinks.
Own the product feed, including Merchant Center hygiene, product titles, disapprovals, and promotions.
Own conversion tracking, including GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.
Diagnose and fix bottlenecks in the funnel, including creative, offer, AOV, landing page, checkout, and tracking.
Build necessary assets for account growth, such as landing pages, scripts, and reporting, using AI tools.
Communicate ideas clearly in English to clients, sell ideas on their merits, push back on client decisions that hinder performance, and raise problems proactively.