Google Business Profile (GBP) Specialist - Fractional

Geeks on Site

11d•Remote

About The Position

Geeks On Site is seeking an experienced Google Business Profile (GBP) Specialist to manage, optimize, and expand its local search presence across the United States. The role focuses on auditing, improving, and supporting dozens of new and existing profiles, with possible work for additional company brands. The specialist will provide hands-on expertise and strategic guidance on a fractional basis. Expected weekly hours, compensation, project duration, and performance objectives will be established with the Hiring Manager. This is a fully remote role with schedule flexibility.

Requirements

Demonstrated hands-on experience managing and optimizing Google Business Profiles.
Proven experience managing multiple business locations or service-area profiles.
Strong understanding of local SEO, Google Maps ranking factors, and profile optimization techniques.
Experience handling Google Business Profile verification, suspensions, duplicate listings, and reinstatement processes.
Familiarity with Google's guidelines for service-area businesses and multi-location organizations.
Ability to analyze GBP performance data and translate findings into practical recommendations.
Strong organizational skills and attention to detail when managing multiple profiles simultaneously.
Ability to work independently, prioritize tasks, and communicate progress effectively.

Nice To Haves

Previous experience with nationwide service providers, home services, IT support, or other service-area businesses.
Experience managing 50+ Google Business Profiles.
Familiarity with local SEO tools such as BrightLocal, Whitespark, Semrush, or similar platforms.
Experience with Google Search Console, Google Analytics 4 (GA4), and Looker Studio.
Knowledge of local citations, directory listings, and business information consistency across platforms.
Experience developing review management and reputation improvement strategies.
Experience supporting multiple brands or business entities.
Ability to create standardized GBP optimization workflows and reporting dashboards.

Responsibilities

Audit existing Google Business Profiles to identify optimization opportunities, inconsistencies, and potential compliance issues.
Optimize profile descriptions, categories, services, operating hours, service areas, and other relevant information.
Support the creation, verification, and optimization of eligible new business profiles.
Identify and resolve duplicate listings, verification challenges, suspensions, and reinstatement requests.
Develop and implement local SEO strategies to improve visibility in Google Maps and local search results.
Monitor profile performance, track key metrics, and provide actionable recommendations.
Collaborate with the Marketing team to align profile optimization with broader business goals.
Stay current with Google Business Profile policies, algorithm changes, and local search best practices.
Support GBP management and optimization for additional company brands as needed.