Golf & Wellness Group Sales Manager
About The Position
Grand View Lodge is looking for a dynamic, relationship-driven Sales Manager to specialize in golf groups and wellness retreats, two of our most distinctive resort offerings. You'll manage the full sales cycle from first inquiry through rebooking, craft customized packages, and serve as the primary point of contact for group guests throughout their stay. This is a role for someone who genuinely loves hospitality, thrives on building lasting client relationships, and gets energized by delivering experiences that exceed expectations. With exposure to all aspects of resort business, golf, spa, F&B, lodging, and events, this role offers real growth potential and a front-row seat to how a top-tier resort operates. About Grand View Lodge & Cote Hospitality For over 100 years, Cote Hospitality has crafted transformative guest experiences across world-class resorts and camps. At Grand View Lodge, that means exceptional wellness woven into a full resort lifestyle, golf, dining, events, and more, all grounded in our CoteCares culture of belonging, respect, and shared purpose. We're invested in your growth here: this role comes with real opportunity to advance and expand your skills within our Sales department.
Requirements
- Previous hotel, resort, or hospitality sales experience preferred; a genuine passion for sales and guest experience is a must.
- Familiarity with golf, resort activities, and wellness experiences; knowledge of the Brainerd Lakes area and Grand View Lodge is a strong plus.
- A natural relationship-builder with strong written, verbal, and interpersonal communication skills.
- Detail-oriented and organized; you can manage multiple groups, deadlines, and priorities without dropping the ball.
- Tech-proficient in Microsoft Word, Excel, and Outlook; comfortable with property and sales management systems.
- Comfortable working both in-office and on-property, with occasional travel to The Preserve Golf Course.
Responsibilities
- Manage golf and wellness group inquiries end-to-end; negotiating rates, crafting customized packages, and maximizing revenue across lodging, spa, golf, and resort activities.
- Draft contracts, manage deposits, maintain organized group files, and oversee all client communication from first inquiry through post-stay follow-up and rebooking.
- Partner closely with Golf, Spa & Wellness, F&B, and Reservations teams to ensure seamless group operations and an elevated on-property experience.
- Personally welcome group guests upon arrival, serve as their dedicated on-property contact, and ensure every expectation is met and exceeded.
- Promote dining, spa services, and resort activities to enhance group packages and grow per-guest spend.
- Support the planning and execution of tournaments, wellness retreats, and specialty weekend programming.
- Gather post-stay feedback from group clients to identify opportunities for continuous improvement and strengthen future bookings.
- Prepare weekly sales updates, maintain accurate records in property and sales management systems, and contribute to revenue forecasting.
- May hire, mentor, and evaluate sales support staff as the role grows.
Benefits
- Real opportunity to advance and expand your skills within our Sales department.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
