Senior Go to Market Ops Leader

Spire•Boulder, CO

1d•Hybrid

About The Position

As Go-To-Market Operations Leader, you are responsible for ensuring operational excellence across Spire’s Marketing and Sales organizations through scalable processes, integrated tools, actionable insights, and disciplined performance governance. You are a hands-on operational leader who translates Spire’s Go-To-Market strategy into reliable execution. You ensure that Sales and Marketing teams operate on accurate data, efficient workflows, and a fully integrated revenue technology stack that supports predictable growth across Commercial and Government segments. As part of Spire’s Growth Marketing and GTM leadership team, you act as the central operational partner to Sales leadership, Marketing, Finance, and Product teams. Your mission is to ensure that the organization can plan, execute, measure, and improve revenue performance with confidence and transparency. Success in this role is measured by sales efficiency, pipeline transparency, forecast accuracy, and operational scalability.

Requirements

10+ years of experience in Sales Operations, Revenue Operations, or GTM Operations in technology-driven B2B environments supporting SaaS and DaaS recurring revenue business models
Proven experience designing and scaling SalesTech and MarTech ecosystems
Deep expertise with CRM systems (e.g., Salesforce, HubSpot) and revenue analytics tools
Strong experience with pipeline analytics, forecasting models, and performance reporting by developing SaaS and DaaS KPIs and pro-actively managing and holding teams accountable
Demonstrated ability to work directly with Sales leadership, Finance, and executive stakeholders
Hands-on experience implementing automation and AI-driven insights in revenue operations
Strong analytical, structured, and problem-solving capabilities
Ability to balance strategic planning with operational execution
Experience managing cross-functional and technical projects
Excellent stakeholder management and communication skills

Responsibilities

Designing and maintaining standardized Sales Operations processes across regions and segments
Defining pipeline stages, qualification standards, and performance metrics
Establishing governance across CRM usage, reporting standards, and operational workflows
Driving alignment between Sales, Marketing, Customer Success, and Product teams
Ensuring consistent operating models across Commercial and Government sales motions
Defining and executing the SalesTech and MarTech roadmap
Ensuring integration across core platforms such as CRM (e.g., Salesforce), marketing automation (Hubspot), analytics, and enablement tools
Automating business processes wherever possible to reduce manual work and improve data reliability
Working closely with IT and engineering teams on system integrations and architecture
Continuously evaluating and improving the GTM tech stack to support growth and efficiency
Owning pipeline analytics, conversion metrics, and coverage analysis
Managing forecasting processes and improving forecast accuracy
Delivering performance dashboards for Sales leadership and executive teams
Providing insights into pipeline health, sales efficiency, and revenue risks
Supporting Finance with bookings tracking, forecasting alignment, and revenue planning inputs
Owning the operational framework for: Weekly pipeline reviews, Monthly performance reviews, Quarterly business reviews (QBRs)
Ensuring consistent reporting standards across Sales leadership
Providing structured insights to support executive and board-level discussions
Enabling Sales leadership to make fast, informed decisions based on reliable data
Partnering closely with: Sales leadership, Marketing leadership, Finance, Product Management, Customer Success
Aligning revenue operations with corporate planning and budgeting cycles
Driving transparency and accountability across GTM performance
Coordinating cross-functional initiatives that improve revenue execution
Identifying and implementing AI-driven analytics and automation across the revenue lifecycle
Supporting Sales teams with AI-enhanced tools for pipeline management and decision support
Continuously evaluating emerging AI capabilities across the GTM (Marketing & Sales) technology stack
Designing and maintaining structured Sales training formats and training kits aligned with Spire’s GTM motions
Delivering operational training on pipeline management, forecasting discipline, CRM usage, and reporting standards
Ensuring Sales teams understand and adopt SalesTech and MarTech tools used across the revenue lifecycle
Partnering with Marketing and Product teams to ensure Sales collateral and messaging are correctly applied in customer conversations
Supporting onboarding and ramp-up of new Sales team members through standardized operational training programs