Go-To-Market Operations & Enablement Lead

HammerTech • Denver, CO

2d • $120,000 - $140,000 • Hybrid

About The Position

HammerTech is seeking a GTM Operations & Enablement Lead to serve as the operational backbone of their revenue engine. This role focuses on leveraging the GTM tech stack, data, and processes to drive pipeline and revenue. The position sits at the intersection of Sales, Marketing, and Systems, translating business needs into scalable operational solutions, enforcing global process discipline, and applying an AI-forward mindset to go-to-market operations. The ideal candidate is an analyst, operator, and enabler who can optimize tools, simplify workflows, and integrate AI into daily operations.

Requirements

• 3–5+ years of experience in GTM Operations, Revenue Operations, Sales Operations, or Marketing Operations within a SaaS environment.
• Strong hands-on expertise with Salesforce or HubSpot (dashboards, reports, campaign object, opportunity management) and familiarity with marketing automation and sales engagement tools.
• Proven ability to consolidate and simplify reporting, tools, and processes rather than add complexity.
• Track record of enforcing process and data discipline across distributed, global sales teams.
• Demonstrated fluency with AI tools and genuine excitement for applying them to operational challenges.
• Excellent communication skills, with the ability to translate between business stakeholders and technical teams.
• Analytical mindset, comfort with data, and sharp judgment on what metrics matter.
• Bias toward action, simplicity, and measurable business outcomes.
• Advanced Salesforce skills (reports, dashboards, campaigns, opportunity management) plus working knowledge of marketing automation (HubSpot, Salesforce) and sales engagement tools (Outreach, Gong).
• Ability to scope requirements, Q/A builds, and partner effectively with Systems Admin.
• Strong data literacy with sharp judgment on which metrics matter - and which to cut.
• Ability to tie marketing activity to pipeline and revenue through clean attribution.
• Proven ability to design and enforce repeatable GTM processes on a global scale.
• Instinct for simplification and strong data discipline across CRM and campaign governance.
• Clear written communication for documentation, requirements, and reporting.
• Revenue first, bias toward simplicity, and ownership mentality.
• Comfort pushing back when requests add complexity without business value.

Nice To Haves

• Experience in construction or technology industry.
• Creativity, enthusiasm, and drive.

Responsibilities

• Shift the organization from “tools exist” to “tools drive revenue”.
• Partner with Sales leadership to ensure every GTM tool in the stack has a clear, measurable connection to pipeline creation, deal velocity, or revenue outcomes.
• Continuously assess GTM tools to identify redundancy, low adoption, and opportunities for simplification and consolidation.
• Drive improved usage and adoption of core GTM tools through targeted enablement, office hours, workflow redesigns, and removal of friction points.
• Champion a revenue-first mindset across the GTM organization — tools are only as valuable as the revenue behaviors they enable.
• Consolidate and rationalize RevOps dashboards and reports, eliminating noise and elevating the metrics that drive GTM decisions.
• Translate business questions from Sales, Marketing, and leadership into clear, reliable reporting views — and push back on vanity metrics.
• Provide end-to-end campaign performance visibility, tying marketing activity to pipeline, opportunities, and revenue impact.
• Partner with stakeholders to define the “source of truth” for key GTM metrics and ensure consistent interpretation across teams.
• Own the operational execution layer that connects marketing activity to sales outcomes.
• Govern campaign setup across the GTM tech stack, ensuring every campaign is properly structured, tagged, and attributed before launch.
• Enforce standard usage of campaign structures, naming conventions, UTM parameters, and member statuses to guarantee clean, comparable data.
• Deliver consistent, trusted campaign performance reporting that marketing and sales can act-on in real time.
• Act as the operational liaison between Marketing and Sales, ensuring campaigns flow cleanly into sales workflows and follow-up motions.
• Ensure lead follow-up according to SLAs
• Manage lead lifecycle processes including scoring, routing, and attribution
• Support A/B testing and provide insights to improve campaign performance
• Be the guardian of process consistency and data discipline across the global GTM organization.
• Drive a consistent global sales process across regions, segments, and teams — identifying and correcting drift before it impacts forecasting or reporting.
• Enforce proper CRM usage, including stage progression, required fields, activity logging, and opportunity hygiene.
• Establish and uphold data discipline standards so that pipeline, forecast, and performance data is trustworthy at every level.
• Define clear data inputs and operating rules, and hold teams accountable through monitoring, coaching, and escalation where needed.
• Use AI to create, maintain, and continuously improve GTM documentation, playbooks, and onboarding materials.
• Identify inefficiencies, bottlenecks, and manual workflows across the GTM motion, and design AI-enabled solutions to eliminate them.
• Reduce or remove repetitive manual work for sales and marketing teams so they can focus on high-value, revenue-generating activities.
• Drive adoption of AI tools embedded within the GTM tech stack, acting as an internal champion, trainer, and power user.
• Partner closely with RevOps Systems Admin to define clear, well-scoped technical requirements for new builds and enhancements.
• Lead or coordinate Q/A of new developments before release, validating that changes meet business requirements and do not disrupt existing workflows.
• Champion simple, scalable solutions instead of over-engineered ones — always optimizing for user adoption and long-term maintainability.
• Serve as the translation layer between GTM stakeholders and technical teams, ensuring mutual understanding and smooth delivery.

Benefits

• Flexible WFH arrangements
• Generous holiday and personal leave allowance (20 days’ vacation + 10 days’ personal leave each year, accumulating year to year)
• Top-notch Medical/Dental/Vision benefits
• Family benefits like paid Maternity/Paternity leave
• Retirement 401K Plan
• Generous training budget & career mapping opportunities
• Birthday Leave
• Work Anniversary Rewards
• Team Tune-Up Workshops
• Regular social events & employer-funded travel
• Opportunities to grow your career and make an impact quickly

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed