Go-To-Market (GTM) Readiness Lead

Elavon, Inc. • Minneapolis, MN

3d • $98,175 - $115,500 • Hybrid

About The Position

The Go to Market (GTM) Readiness Lead plays a critical role in supporting and driving a holistic GTM plan from within the broader Product Organization. Reporting directly to the North America Go to Market Strategy & Execution Lead, this role is focused on maximizing revenue through effective product launches, strategic positioning, and cross-functional execution. As a key connector across the organization, the GTM Readiness Lead collaborates closely with teams including ePMO, Sales, Product, Operations, and Product Marketing to ensure readiness from early testing through global commercialization. The ideal candidate is highly self-sufficient yet skilled at partnering with diverse stakeholders to deliver outcomes. This role is responsible for building rollout and launch plans, enabling the business to bring new or enhanced solutions to market successfully and acts as a liaison with a number of cross-functional stakeholders as required. The GTM Readiness Lead drives alignment from Tech Ready to General Availability (GA), enabling new revenue streams and accelerating sales growth across the portfolio. An ideal candidate for this role would be passionate about commercializing products for the small business market in a way that is simple, scalable, and meaningful for merchants. That starts with streamlined packages built around clear value propositions by tier, so businesses can quickly understand what they are getting, why it matters, and which option best fits their needs. Paired with consolidated pricing and straightforward messaging, this approach removes complexity from the buying decision and makes it easier for merchants to see how the solution can improve day-to-day operations, save time, and support growth.

Requirements

• Bachelor's degree, or equivalent work experience
• Eight to ten years of experience in project management activities

Nice To Haves

• BA/MBA in business administration, marketing, information technology, or other related field
• Enterprise Healthcare experience an asset
• ISV (Independent Software Vendor) experience an asset
• Knowledgeable of business unit’s function and products
• Considerable knowledge of product/program development, pricing, implementation and strategic analysis
• Strategic and thoughtful communicator with outstanding written and verbal communication skills
• Well-developed analytical, decision-making and problem-solving skills
• Strong financial and competitive analysis and computer skills
• Demonstrated management, leadership and interpersonal skills

Responsibilities

• Create a unified plan that bridges product development with Go to Market execution
• Align on tech ready dates to enable GTM phases (pilot, limited launch, GA) and technical documentation to support
• Drive engagement and visibility with Revenue leads early on to ensure alignment on product focus
• Identify all cross-functional teams to ensure engagement on required deliverables and timing
• Partner with Product Marketing to ensure target audience is being prioritized in any GTM execution items
• Drive regular cadence to monitor and report on execution of GTM items
• Provide Product Marketing required product content to drive content creation required for launch
• Partner to understand market landscape and enable internal pricing and comp needs with relevant teams
• Owns end to end Pilot process and success against KPIs to ensure product viability ahead of release to market
• Use open and ongoing feedback loops to align on product enhancement prioritization with Product Marketing ahead of share with Product to drive subsequent planning phase and roadmap
• Evaluate product opportunities to drive up-sell and cross-sell and liaise with Product Marketing on how to execute

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level