Go-To-Market Engineer (Adobe - Solutions Lead Architect)

dentsu•USA - Remote - Maryland, MD

1d•$163,000 - $220,000•Remote

About The Position

Merkle is seeking a Go-To-Market Engineer, internally known as VP, Alliance Solutions Architect, with deep marketing technology expertise, particularly in the Adobe ecosystem. The role shapes, sells, and scales customer experience solutions across Merkle’s client portfolio. It operates at the intersection of technology, strategy, and go-to-market execution, partnering with Adobe and internal stakeholders to develop differentiated solutions, influence account growth, and create offerings that drive measurable business outcomes. This highly visible individual contributor role focuses on pre-sales strategy, solution development, alliance engagement, and thought leadership. It reports to the Head of Alliance Solution Leads. The role guides strategic opportunities without owning delivery execution and serves as a technical and consultative leader who translates complex technical concepts into compelling business value for clients, prospects, partners, and internal teams.

Requirements

15+ years of experience in solution architecture, consulting, alliance management, pre-sales engineering, digital transformation, or client-facing technology leadership roles.
Strong expertise in the Adobe ecosystem, including Adobe Core and broader customer experience capabilities.
Experience with AI, agentic business transformation, and business process automation.
Experience building and executing joint go-to-market motions with Adobe or another major enterprise technology platform provider.
Ability to engage executive stakeholders while maintaining credibility with technical and delivery teams.
Experience translating business objectives into technology solutions and measurable outcomes.
Ability to design, configure, and demonstrate Adobe-based solutions in client-facing settings.
Proven success supporting new business development, account growth, strategic pursuits, or complex client initiatives.
Strong communication, storytelling, and presentation skills, including the ability to simplify complex technical concepts.
Broad customer experience and marketing technology knowledge, and familiarity with digital transformation trends.
Comfort working with Adobe architecture, generative AI, and automation.
Ability to connect technical decisions to customer, operational, and financial outcomes.
Collaborative and influential working style, effective in highly matrixed environments.

Nice To Haves

Adobe certifications and hands-on platform experience.
Deep experience with the Adobe platform ecosystem.
Strong experience with adjacent platforms and capabilities, composable architecture, and digital transformation.
Experience within a consulting, marketing agency, or enterprise technology organization.
Understanding of customer data, personalization, journey orchestration, loyalty, CRM, and customer engagement platforms.
Exposure to complementary customer experience ecosystems such as Adobe, Microsoft, or related enterprise technology platforms.
Curiosity about emerging technologies and passion for helping clients modernize customer experiences.

Responsibilities

Partner with Adobe stakeholders and Merkle account teams to develop and execute joint go-to-market strategies, solution positioning, and growth initiatives.
Lead executive-level client and prospect conversations about marketing modernization through customer experience transformation, AI, automation, loyalty, CRM and messaging, and cross-product, multi-platform solutions.
Advise during early-stage sales cycles, shaping opportunities from discovery and qualification through proposal development and client presentations.
Build and maintain strategic relationships across Adobe, internal Merkle capability teams, and key client stakeholders.
Develop solution narratives, offerings, accelerators, industry positioning, and thought leadership demonstrating the value of Adobe-powered customer experiences.
Create and deliver demonstrations, solution walkthroughs, and presentations that connect technology capabilities to measurable business outcomes.
Collaborate with data, experience, technology, and industry teams to architect integrated customer experience solutions.
Contribute to Adobe alliance growth through pipeline influence, account expansion, and strategic opportunity development.
Position Merkle as a leading AI and Adobe partner through marketplace engagement, executive relationship building, enablement initiatives, and joint marketing activities.
Drive innovation around emerging Adobe capabilities, including Agentforce, AI-powered experiences, automation, Data Cloud, and connected customer ecosystems.
Influence growth within existing client relationships and support expansion into new client opportunities.
Build stronger Adobe alliance relationships and increase Merkle’s visibility in the partner ecosystem.
Develop scalable solution narratives and offerings that support client acquisition and account growth.
Help clients connect technology investments to business outcomes, customer experience improvements, and operational efficiencies.
Accelerate adoption of modern Adobe capabilities across strategic industries, including Retail, CPG, Healthcare, and Entertainment.