Go-to-Market Enablement Program Manager

CentralReach • Fort Lauderdale, FL

2d • Hybrid

About The Position

CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction. About the Role The Go-to-Market Enablement Program Manager is a cross-functional orchestrator responsible for ensuring CentralReach's go-to-market programs land on time, with the right training, the right stakeholders aligned, and clear measures of success. This role sits within the Enablement team and partners closely with Sales, Solution Consultant, Marketing, Product, and Customer Success to bring GTM programs to life in a way that actually sticks in the field. You're the person making sure all the pieces come together.

Requirements

• 3+ years of experience in sales enablement, GTM operations, program management, or a related field
• Experience applying change management principles to drive adoption of new programs, processes, or initiatives
• Deep experience managing complex cross-functional initiatives with multiple stakeholders and competing timelines
• Strong communication and facilitation skills. You can run a working session, align stakeholders who disagree, and present up to leadership
• The ability to define what "good" looks like, build toward it, and course-correct along the way

Nice To Haves

• Familiarity with Salesforce and enablement platforms such as Gong and Highspot is a plus
• Comfort experimenting with AI tools to improve program efficiency. Whether that’s accelerating content development, synthesizing field feedback or improving how we track and report on program impact.

Responsibilities

• End-to-end program management for all go-to-market launches, including new product releases, sales plays, and strategic initiatives
• Cross-functional coordination across GTM stakeholders to ensure enablement inputs (training plans, resources, timelines) are scoped, assigned, and delivered on time
• Definition and tracking of enablement success metrics for each program, including adoption, readiness, and business impact indicators
• Manager accountability frameworks that ensure frontline leaders are reinforcing training and driving behavior change post-launch
• GTM readiness assessments to flag gaps before a program goes live
• Change management planning and execution to support field adoption. Ensuring reps and managers understand what's changing, why it matters, and what's expected of them
• Partnership with the Enablement team to ensure onboarding curriculum reflects the latest programs and product launches, so new hires are set up with current knowledge from day one
• Building, owning, and continuously refining a scalable program management operating model that grows with the GTM motion

Benefits

• competitive compensation
• comprehensive health benefits
• generous PTO
• 401(k) matching
• paid parental leave
• hybrid work schedules
• career development support
• wellness programs
• opportunities to give back through CR Cares™, our community engagement initiative

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed