Go to Market Campaign Manager
About The Position
We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brands - AutoTrader.ca, AutoSync, Dealertrack Canada and CMS - help Canadians buy, sell, and finance vehicles with confidence. Learn more at tradercorporation.com. As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond. Learn more at tradercorporation.com. This role will be within our flagship platform, AutoTrader.ca, Canada’s #1 automotive marketplace, attracting over 25 million visits each month. Go-To-Market Campaign Manager Location: GTA (Hybrid) Role Overview The Go-To-Market (GTM) Campaign Manager is a data-driven operator responsible for building, tracking, and optimizing GTM campaigns within Salesforce. This role is focused on performance, reporting, and operational excellence — ensuring campaigns are structured correctly, measured accurately, and continuously improved to drive pipeline and revenue impact. This is an analytical, systems-focused position at the center of Sales, Product, and GTM execution.
Requirements
- 3+ years in a data-driven role (Sales Ops, Revenue Ops, GTM Ops, Analytics, or similar)
- Advanced Salesforce experience (campaigns, opportunities, dashboards, reports)
- Advanced Excel skills with large datasets and reporting
- Strong analytical and problem-solving capabilities
Nice To Haves
- AWS QuickSight dashboard development
- Experience using AI tools to improve workflows
- Experience supporting Sales or GTM teams
- Automotive or marketplace experience
Responsibilities
- Own end-to-end campaign setup and execution in Salesforce
- Manage prospect segmentation, opportunity attribution, dashboards, and reporting
- Ensure data integrity and accurate ROI tracking
- Test and validate campaign workflows prior to launch
- Deliver structured reporting on campaign performance vs. targets
- Analyze impact on pipeline, win rates, and revenue
- Identify insights and recommend optimization strategies
- Standardize reporting frameworks across GTM initiatives
- Perform deep analysis using advanced Excel (large datasets, pivots, lookups, modeling)
- Build and enhance dashboards in AWS QuickSight (asset)
- Leverage AI tools (e.g., ChatGPT) to drive reporting automation and efficiency
- Partner with Sales, Product, and Marketing Intelligence on campaign execution
- Conduct post-launch assessments and incorporate learnings
Benefits
- Gym discounts
- Employee and Family Assistance program
- Virtual wellness events
- Conferences & training budget
- Regular internal training programs
- Financial planning with 3% matching Pension
- Competitive salary
- Annual bonus structure
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
