Go To Market Manager

Distro•Chandler, AZ

3d•Onsite

About The Position

The Go-To-Market (GTM) team is responsible for planning, coordinating, and executing the strategies that introduce new products, features, and services to our clients. This team works cross-functionally across Product, Marketing, Sales, Customer Success, and Operations to ensure launches are well-timed, clearly communicated, and positioned for adoption and revenue impact. The GTM team partners with other teams to define target audiences, develop messaging and positioning, equip customer-facing teams with the tools and training they need, and monitors performance to refine and optimize future launches. Their goal is to create a seamless, repeatable process that accelerates product adoption, strengthens customer engagement, and drives predictable revenue growth. The Go-to-Market Manager is responsible for developing, coordinating, and executing cross-functional strategies that bring new products, features, and services to market. This role acts as the connective tissue between Product, Marketing, Sales, Customer Success, and Operations to ensure launches are well planned, clearly communicated, and successfully adopted by customers and internal teams.

Requirements

Experience in go-to-market strategy, product marketing, sales enablement, or related roles
Strong cross-functional collaboration skills and the ability to influence without authority
Excellent communication skills, both written and verbal
Ability to translate complex product capabilities into clear, compelling value propositions
Strong analytical mindset with comfort interpreting data to guide decisions
Proven ability to consistently meet and exceed assigned objectives.
Proven ability to create, execute, and manage sales and marketing programs to generate revenue.
Strong balance of technical, analytical, and interpersonal skills
Strategic thinker with the ability to analyze trends and make informed decisions
Ability to operate in a dynamic, growth-oriented environment with a desire to assist in developing strategies and processes.
Experience in HR tech in a GTM role is preferred
Experience in SaaS, HR tech, or B2B technology environments is a plus
Experience with Professional Employer Organizations and/or Payroll Service Bureaus strongly preferred
Proficiency with Microsoft Office software (Outlook, Microsoft Teams, Excel, Word, PowerPoint) and demonstrated ability to learn other applications as needed.
This role requires a valid, non-restrictive driverâ€™s license as it involves occasional travel to client sites and company locations.

Responsibilities

Lead the planning and execution of go-to-market strategies for new products, enhancements, and strategic initiatives
Partner closely with Product to understand roadmap priorities, value propositions, and target customer segments
Partner in the development of positioning, messaging, and launching materials that clearly articulate product value
Drive sales and customer Success by assisting adoption team with training, playbooks, competitive insights, and objection-handling resources
Coordinate cross-functional launch plans, timelines, and deliverables to ensure alignment and accountability
Develop and analyze market trends, customer feedback, and competitive intelligence to inform GTM strategy
Track launch performance, adoption metrics, and revenue impact, and recommend optimizations
Lead pricing, packaging, and segmentation strategies in partnership with Product and Revenue teams for leadership approval
Ensure consistent communication across internal teams before, during, and after launches
Build, maintain and promote relationships with team members, peers across disciplines, and all other company team members ensuring effective coordination of communications and services affecting clients.
Attend webinars and/or trainings to stay up to date on best practices related to the company and department.
Complete projects and other duties as assigned by supervisor.