Global Manager, Social Media

Culture Kings•Costa Mesa, CA

About The Position

The Social Media Manager will lead the strategy, execution, and growth of Culture Kings’ global social ecosystem (including Culture Kings, 1P brands, and MNML). This role is responsible for delivering culturally relevant, social-first storytelling that drives brand awareness, engagement, and commerce. Working closely with the Global VP of Marketing and regional Brand Marketing Directors, this role will translate brand strategy, product launches, collaborations, and cultural moments into content that resonates globally—while ensuring strong local relevance across U.S. and ANZ markets. A key focus of this role is to define and maintain a consistent global brand voice, supported by clear social guidelines, governance, and scalable content frameworks.

Requirements

Develop and execute the global social media strategy across Instagram, TikTok, Facebook, YouTube, TikTok Shop, and emerging platforms
Define and maintain a consistent global brand voice across all channels, including Culture Kings and 1P brands
Build and manage monthly and quarterly content calendars aligned to campaigns, product drops, and commercial priorities
Identify platform trends, audience behaviours, and growth opportunities across global and regional markets
Establish and implement global social media guidelines, frameworks, and standards to ensure consistency across all channels
Partner with regional teams (U.S. and ANZ) to balance global alignment with local relevance and cultural connectivity
Manage end-to-end publishing and execution of organic social content across all platforms
Translate campaigns, product launches, drops, collaborations, and cultural moments into social-first storytelling
Develop and scale key content franchises and repeatable formats across platforms to drive consistency and engagement
Brief and collaborate with creative, content, design, eCommerce, and brand teams to deliver high-quality content
Ensure all content reflects brand tone, identity, and campaign objectives, while supporting commercial outcomes
Coordinate global campaign rollouts while enabling regional adaptation and execution
Oversee day-to-day community management and audience engagement across all channels
Respond to comments, messages, and brand mentions in a timely and on-brand manner
Foster community through UGC, creator content, and active engagement strategies
Identify cultural moments, trends, and conversations the brand can authentically participate in
Build brand loyalty by strengthening the connection between brand, creators, and community
Partner with influencer and brand marketing teams to amplify campaigns through creators and tastemakers
Support the development of a scalable global creator ecosystem
Coordinate and optimise creator content usage across owned social channels
Activate creators around product drops, collaborations, events, and key cultural moments
Support the growth of TikTok Shop and social commerce initiatives through shoppable and creator-led content
Experiment with live selling, short-form commerce, and emerging platform features
Align with eCommerce and performance teams to ensure content drives traffic and conversion
Identify opportunities to expand Culture Kings’ presence across new platforms and digital channels
Amplify store launches, pop-ups, events, and community activations across social platforms
Capture and distribute content that brings the in-store experience to life digitally
Integrate retail storytelling into the broader global content ecosystem
Track and report on channel growth, reach, engagement, traffic, and conversion metrics
Provide insights and recommendations to improve content performance and channel strategy
Use data to optimise posting cadence, content formats, and platform approach
Monitor global and regional performance trends to inform ongoing strategy
Manage external agencies, freelancers, creators, and/or junior team members
Ensure strong social governance, approvals, brand safety, and platform best practices
Drive consistency through clear processes, workflows, and reporting cadence
Act as a key connector across global and regional teams to ensure alignment and execution quality

Responsibilities

Develop and execute the global social media strategy across Instagram, TikTok, Facebook, YouTube, TikTok Shop, and emerging platforms
Define and maintain a consistent global brand voice across all channels, including Culture Kings and 1P brands
Build and manage monthly and quarterly content calendars aligned to campaigns, product drops, and commercial priorities
Identify platform trends, audience behaviours, and growth opportunities across global and regional markets
Establish and implement global social media guidelines, frameworks, and standards to ensure consistency across all channels
Partner with regional teams (U.S. and ANZ) to balance global alignment with local relevance and cultural connectivity
Manage end-to-end publishing and execution of organic social content across all platforms
Translate campaigns, product launches, drops, collaborations, and cultural moments into social-first storytelling
Develop and scale key content franchises and repeatable formats across platforms to drive consistency and engagement
Brief and collaborate with creative, content, design, eCommerce, and brand teams to deliver high-quality content
Ensure all content reflects brand tone, identity, and campaign objectives, while supporting commercial outcomes
Coordinate global campaign rollouts while enabling regional adaptation and execution
Oversee day-to-day community management and audience engagement across all channels
Respond to comments, messages, and brand mentions in a timely and on-brand manner
Foster community through UGC, creator content, and active engagement strategies
Identify cultural moments, trends, and conversations the brand can authentically participate in
Build brand loyalty by strengthening the connection between brand, creators, and community
Partner with influencer and brand marketing teams to amplify campaigns through creators and tastemakers
Support the development of a scalable global creator ecosystem
Coordinate and optimise creator content usage across owned social channels
Activate creators around product drops, collaborations, events, and key cultural moments
Support the growth of TikTok Shop and social commerce initiatives through shoppable and creator-led content
Experiment with live selling, short-form commerce, and emerging platform features
Align with eCommerce and performance teams to ensure content drives traffic and conversion
Identify opportunities to expand Culture Kings’ presence across new platforms and digital channels
Amplify store launches, pop-ups, events, and community activations across social platforms
Capture and distribute content that brings the in-store experience to life digitally
Integrate retail storytelling into the broader global content ecosystem
Track and report on channel growth, reach, engagement, traffic, and conversion metrics
Provide insights and recommendations to improve content performance and channel strategy
Use data to optimise posting cadence, content formats, and platform approach
Monitor global and regional performance trends to inform ongoing strategy
Manage external agencies, freelancers, creators, and/or junior team members
Ensure strong social governance, approvals, brand safety, and platform best practices
Drive consistency through clear processes, workflows, and reporting cadence
Act as a key connector across global and regional teams to ensure alignment and execution quality