Mgr, Global Product Marketing

Baxter International Inc.•Raleigh, NC

6d•$112,000 - $154,000•Hybrid

About The Position

This role is responsible for developing and executing strategies for the Nurse Call portfolio, a key growth driver for Baxter generating approximately $300M in annual revenue. The Global Product Marketing Manager will lead strategic development, partner with cross-functional teams in a matrix organization, and drive innovation, customer satisfaction, and profitable growth. The ideal candidate is a collaborative, curious, and results-oriented professional passionate about learning, solving problems, and delivering outcomes. Baxter aims to redefine healthcare delivery and empower individuals to make a meaningful impact, fostering a culture of courage, trust, and collaboration.

Requirements

Bachelor’s degree from an accredited university required
3+ years of product management and / or marketing in a life sciences corporation (preferably medical device, diagnostics or capital equipment), preferably with at least 1-2 of those years in an upstream or global capacity
Product life cycle management with knowledge of marketing strategies and the ability to build, defend and execute an integrated marketing plan
Develop growth strategies and implementing product launches globally
Ability to analyze markets, competitors and business opportunities
Excellent written and verbal communication skills with the ability to persuasively present to internal and external stakeholders at all levels (executives, R&D, customers and cross-functional teams)
Self-motivated and history of successfully driving results
Proven ability to work independently and be comfortable with ambiguity
Proven ability to influence others, including those globally dispersed in other functions and in more senior positions
Demonstrated creative problem resolution and analytical skills
Strong learning agility with a solid understanding of healthcare and business
Ability to travel ~20% of the time, including domestic and international
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Responsibilities

Develop deep expertise in global market dynamics, industry trends, customer needs, and competitive insights to drive portfolio growth and innovation.
Lead market research and data analytics to assess market opportunities, growth rates, and strategic priorities.
Partner with Medical Affairs to develop evidence-generation strategies that support product differentiation and commercial success.
Define competitive strategies through ongoing analysis of market positioning, competitor activities, and emerging industry developments.
Collaborate with cross-functional teams to identify customer needs, prioritize opportunities, and develop innovative solutions.
Drive portfolio strategy and lifecycle management, including roadmaps, product launches, enhancements, line extensions, phase-outs, and geographic expansion.
Develop commercial release strategies, launch metrics, and connectivity strategies for new-to-market solutions.
Own key portfolio planning activities, including market modeling, business case development, strategic planning, and ongoing portfolio performance management.

Benefits

Medical and dental coverage that start on day one
Insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount
401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching
Flexible Spending Accounts
Educational assistance programs
Paid holidays
Paid time off ranging from 20 to 35 days based on length of service
Family and medical leaves of absence
Paid parental leave
Commuting benefits
Employee Discount Program
Employee Assistance Program (EAP)
Childcare benefits