Sr Mgr, Product Marketing

Advanced Energy Industries, Inc•Denver, CO

3d•$150,000 - $210,000•Onsite

About The Position

Manages overall product line management strategy, priorities, and regular product management efforts for AE’s products. Manages the medical business unit (BU) product lines in international markets to achieve AE goals for revenue, profit, share, innovation & customer penetration. Defines the objectives of his or her staff of Product Managers and their interactions with other departments.

Requirements

Demonstrated leadership skills, managing a team.
Excellent face-to-face communication skills and communication across international locations and in a matrix environment.
Familiarity and track record with business to business negotiations.
Ability to make effective decisions in the face of ambiguity.
Good organizational skills.
Ability to manage multiple priorities and tasks.
Ability to integrate technical and marketing concepts.
Willingness to travel in support of company activities.
Knowledge of AE customers, their applications, and the industries in which they participate.
Understanding of the company’s products.
Working knowledge of product marketing concepts.
8+ years’ minimum experience as a Product Manager/Product Line Manager.
5+ years’ minimum experience managing a team of Product Managers, spanning a diverse portfolio of products.
B.S. in Electrical/Electronic Engineering or Science, or equivalent required.

Nice To Haves

A minimum of 5 years Power Supply / Power Electronics market experience preferred.
Product experience within the Medical Equipment market is highly desirable.
Experience working with 3rd party Sales Representatives and Distributors preferred.
Advanced degree, including M.S., Ph.D., or MBA, highly desirable.

Responsibilities

Manages product line management function for the medical BU by shaping business context, targeting appropriate customer segments, guiding lifecycles of products and services, providing accurate forecasts, and managing profitability across organizational boundaries.
Assesses business and market viability of new product concepts from Research and Development, Sales, Business Development, Strategic Marketing, Customers, or other inputs.
Validates market requirements of target segments through market research (customer visits and secondary research).
Works with internal and external stakeholders to set priorities for product development, balancing resources, schedules, & other tradeoffs.
Manages Product Managers directly reporting to this position, including personnel items, budgets, activities, mentoring, morale, and skill development.
Helps define the roles of Product Managers when interfacing with other departments, including Engineering, Strategic Marketing, Sales, Operations, Marketing Communications, and Customer Service.
On an ongoing basis, makes certain these interfaces are working effectively in both directions.
Judiciously follows AE processes, especially for product development, and when appropriate provides new tools and processes so Product Managers can carry out their work more effectively.
With Marketing Communications, Strategic Marketing, Sales, Operations, and Service & Support, directs product introductions, competitive positioning, and pricing guidelines.
With Marketing Communications, develops and implements product marketing strategies and programs to promote product and product lines
Measures and reports performance in terms of revenue, profitability, market share, design wins, etc. of his or her product and service portfolio in support of Executive priorities and initiatives.
Leads or delegates annual business planning process for assigned product lines.
May be responsible for product management or other duties as assigned or necessary.

Benefits

Market-based base pay
Annual pay-for-performance incentive plan
Discounted Employee Stock Purchase Plan
Medical - multiple medical plans are available to choose from
Short and long-term disability and life insurance
Health savings and flexible spending accounts
Generous time off policy starting with 3 weeks of paid vacation, 7 days of paid sick time, and 12 paid holidays
8 hours of paid volunteer time off
8 weeks of paid parental leave for both parents
Company matched 401(k)
Tuition reimbursement
Expanded mental health coverage and employee assistance programs
Critical illness, accident and hospital indemnity, pet insurance, identify theft, and legal assistance