Sr Mgr, Marketing Comms

Vantive•Deerfield, IL

1d•$136,000 - $187,000•Onsite

About The Position

The Sr Mgr, Marketing Comms works with US Downstream Marketing directors to drive strategy, planning, and execution for U.S. commercial conventions, partnering across brand marketing, agencies, and enterprise functions to deliver differentiated, insight-driven customer experiences. Reporting to the US Senior Director of Marketing, this role oversees end-to-end convention management—including booth strategy, sponsorships, digital engagement, and vendor governance—while ensuring alignment to brand objectives, compliance standards, and ROI targets. This role oversees both the US Acute and Chronic businesses. This role requires a highly collaborative, organized, driven, and strong project manager who can operate independently in a matrixed environment, manage large-scale initiatives, and continuously optimize performance through data, innovation, and operational excellence.

Requirements

Bachelor’s degree in Business, Marketing, or related field
5+ years of experience in marketing operations, conventions, or event strategy (healthcare/pharma or highly regulated industry preferred)
Demonstrated experience developing convention strategy aligned to brand growth objectives
Strong vendor management, negotiation, and stakeholder engagement skills
Ability to manage multiple complex projects simultaneously with high attention to detail
Strong project and program management capabilities
Business acumen with excellent communication skills (written and verbal)
Analytical mindset with ability to translate data into actionable insights
Ability to lead independently and thrive in fast-paced, matrixed environments
Skilled at influencing stakeholders without direct authority
Adaptable, proactive, and solutions-oriented
Proficient in Microsoft 365 and emerging event/digital tools (e.g., project management platforms – Monday.com, Salesforce, Engage)

Nice To Haves

Knowledge of compliance frameworks (e.g., PhRMA, Sunshine Act, CFR) preferred

Responsibilities

Translate brand strategy into high-impact convention tactics that drive awareness, engagement, and lead generation
Design differentiated, insight-driven customer experiences using analytics, post-show reporting, and booth metrics to optimize ROI
Identify and implement innovative technologies (e.g., digital tools, immersive experiences) to enhance in-person and virtual engagement
Serve as subject matter expert on Digital Lab capabilities (badge scanning, dashboards, email tools), enabling omnichannel integration across events
Partner with leadership to shape vendor strategy, sourcing models, and cost optimization opportunities
Lead end-to-end execution of national and regional conventions, including: Booth design, maps, and asset management, Sponsorship planning and association coordination, Pre-con ownership and planning (i.e., stakeholder coordination, managing logistics, communication to internal Vantive attendees, working with business partners to create and communicate external-facing talking points) and onsite execution, Printed and digital marketing assets, Compliance and regulatory adherence
Act as primary point of contact for associations and key vendors
Oversee National Sales Meeting and Home/Acute Summit planning and execution
Work with US Commercial leaders (sales, marketing, sales training) months in advance to design agenda and coordinate attendees and logistics
Manage regional event logistics, including portable inventory systems and coordination with field sales and strategic accounts
Ensure accurate financial management, including budgets, POs, invoicing, and TOV reporting for compliance
Partner with Marketing, Finance, Medical, Regulatory, CX, and Corporate Communications to align objectives and execution
Consult with brand teams to align convention strategy with broader marketing goals
Influence without authority in a matrixed organization to deliver results on time and within budget
Be responsive to Commercial business partners
Foster continuous communication with agencies and vendors through regular status updates and performance reviews
Lead vendor selection, contracting, and performance management in collaboration with Procurement
Identify efficiencies and cost-saving opportunities while maintaining quality standards
Monitor budgets proactively and ensure financial discipline across all events
Evolve, track, analyze, summarize and communicate performance metrics (engagement, leads, ROI) across conventions
Apply insights to improve future strategies and execution
Champion innovation, experimentation, and continuous improvement across the convention portfolio