Mgr, Global Product Marketing

Baxter • Raleigh, NC

5d • Hybrid

About The Position

This is where your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride. As the Global Product Marketing Manager, Nurse Call, you will develop and execute strategies informed by market research, customer insights, and healthcare industry knowledge. Your ability to think critically, communicate effectively, and translate ideas into action will help drive business growth and strengthen Baxter's competitive position. You are a collaborative, curious, and results-oriented professional who is passionate about learning, solving problems, and delivering outcomes. At Baxter, we go beyond promoting life-saving products by strategically connecting innovative solutions with the customers who need them most. The Nurse Call portfolio is a key growth driver for the business, generating approximately $300M in annual revenue. In this role, you will lead the strategic development and growth of the portfolio, partner with cross-functional teams across a matrix organization, and drive innovation, customer satisfaction, and profitable growth. We develop high-quality products with patients at the center of everything we do, and our marketing approach reflects that same commitment. As part of a global organization, you'll have opportunities to broaden your expertise through collaboration with diverse teams, exposure to multiple areas of the portfolio, and support from leaders who are invested in your growth and development. From leadership to peers, we operate as one team, united by a shared focus on delivering meaningful outcomes for patients and strong results for the business. We continue to invest in digital tools that drive efficiency and create opportunities for ongoing learning, professional development, and career growth.

Requirements

• Bachelor’s degree from an accredited university required
• 3+ years of product management and / or marketing in a life sciences corporation (preferably medical device, diagnostics or capital equipment), preferably with at least 1-2 of those years in an upstream or global capacity
• Product life cycle management with knowledge of marketing strategies and the ability to build, defend and execute an integrated marketing plan
• Develop growth strategies and implementing product launches globally
• Ability to analyze markets, competitors and business opportunities
• Excellent written and verbal communication skills with the ability to persuasively present to internal and external stakeholders at all levels (executives, R&D, customers and cross-functional teams)
• Self-motivated and history of successfully driving results
• Proven ability to work independently and be comfortable with ambiguity
• Proven ability to influence others, including those globally dispersed in other functions and in more senior positions
• Demonstrated creative problem resolution and analytical skills
• Strong learning agility with a solid understanding of healthcare and business
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Nice To Haves

• Ability to travel ~20% of the time, including domestic and international

Responsibilities

• Develop deep expertise in global market dynamics, industry trends, customer needs, and competitive insights to drive portfolio growth and innovation.
• Lead market research and data analytics to assess market opportunities, growth rates, and strategic priorities.
• Partner with Medical Affairs to develop evidence-generation strategies that support product differentiation and commercial success.
• Define competitive strategies through ongoing analysis of market positioning, competitor activities, and emerging industry developments.
• Collaborate with cross-functional teams to identify customer needs, prioritize opportunities, and develop innovative solutions.
• Drive portfolio strategy and lifecycle management, including roadmaps, product launches, enhancements, line extensions, phase-outs, and geographic expansion.
• Develop commercial release strategies, launch metrics, and connectivity strategies for new-to-market solutions.
• Own key portfolio planning activities, including market modeling, business case development, strategic planning, and ongoing portfolio performance management.

Benefits

• medical and dental coverage that start on day one
• insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
• Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount
• 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching
• Flexible Spending Accounts
• educational assistance programs
• paid holidays
• paid time off ranging from 20 to 35 days based on length of service
• family and medical leaves of absence
• paid parental leave
• commuting benefits
• Employee Discount Program
• Employee Assistance Program (EAP)
• childcare benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Manager