Global Product Manager - Media

Brady Corporation•Salt Lake City, UT

About The Position

PDC Healthcare enables connected care from admission to discharge through end-to-end identification solutions, including printers, barcode scanners, wristbands, labels, and software that integrate with health system EHRs. Its solutions support accurate identification of patients, clinicians, medications, specimens, and more throughout the continuum of care. The Senior Product Manager leads cross-functional teams and efforts with manufacturing, R&D, supply chain, marketing communications, and sales to execute product strategy and tactics. The role owns and communicates the printer portfolio strategy and roadmap, serves as the portfolio’s brand advocate and spokesperson, and works to grow market share and profitability. It leads global go-to-market strategy and new product development in line with a three- to five-year business plan, including product launches and cross-functional implementation. The position owns product KPIs and roadmap, identifies improvement opportunities, and develops and implements recommendations. It prepares monthly reports, forecasts, product reviews, and customer trend analyses. The role also develops market and technology insight, competitive intelligence, and understanding of key influencers; creates product marketing programs to support sales forecasts and profit objectives; and represents the voice of the customer through partnerships, interviews, and market research. It translates customer and market understanding into product requirements and partners with R&D, Operations, Marketing Communications, Digital, and Sales to develop, position, and message products for customer segments in US and global markets.

Responsibilities

Define and own the strategy and roadmap for the printer product portfolio, and communicate them across the company.
Lead global go-to-market strategy and new product development in support of a three- to five-year business plan.
Create product launch plans and oversee cross-functional implementation across the organization.
Own product KPIs and the roadmap; diagnose areas for improvement and develop and implement recommendations.
Prepare monthly reports, forecasts, product reviews, and customer trend analyses.
Build understanding of market and technology trends, competitive intelligence, and key influencers.
Develop product marketing programs to meet sales forecasts and profit objectives.
Work with partners, customers, and industry leaders to champion the voice of the customer and drive customer and market research that informs global portfolio strategy.
Interview customers and market experts, translate market and customer understanding into product requirements, and lead development of new products.
Work with R&D and Operations to translate product requirements into market-leading products.
Partner with Marketing Communications, Digital, and Sales to align efforts and position and message the product portfolio across US and global markets.
Serve as the portfolio's brand advocate and spokesperson to help grow market share and profitability.
Lead cross-functional efforts and teams working with manufacturing, R&D, supply chain, marketing communications, and sales.