Global Powersports Marketing Specialist

Gates Corporation • Denver, CO

3d • $95,000 - $110,000 • Onsite

About The Position

Gates is seeking a motorcycle marketing specialist with deep motorcycle industry experience and a genuine passion for riding and motorcycle culture. The role plans and executes global marketing campaigns, manages industry events and tradeshows, supports product launches and go-to-market initiatives, and maximizes racing programs, brand ambassadors, media partnerships, and customer relationships. It supports North America, Europe, India, China, and APAC, working across regions, cultures, and time zones to increase awareness and adoption of Gates Belt Drive, strengthen preference for belt drive technology, and support new OEM business opportunities. The position is based in Gates' Downtown Denver office and requires domestic and international travel. Applicants must be authorized to work in the United States without company sponsorship.

The specialist collaborates with Product, Business Development, Engineering, Sales, Regional Marketing, agencies, vendors, OEMs, dealers, distributors, media, and other partners. The role translates product and technical advantages into credible, rider-centered messaging; plans event and dealer activations; supports racing and performance programs; manages partners and content; handles social, PR, and media activities; and tracks budgets, timelines, campaign performance, and project documentation.

Requirements

• At least 7 years of marketing experience within the motorcycle or powersports industry.
• Proven experience managing integrated marketing campaigns, product marketing, and go-to-market programs.
• Strong knowledge of motorcycle consumers, OEMs, dealers, media, events, and industry culture.
• Experience with tradeshows, event planning, logistics, vendor management, and on-site execution.
• Experience working with racing teams, riders, ambassadors, influencers, media, and brand partners, including contract negotiation and renewals.
• Ability to turn technical product information into credible, rider-centered marketing stories.
• Strong organizational, communication, budget-management, and project-management skills.
• Ability to follow processes and procedures while maintaining accurate documentation and campaign visibility.
• Ability to work effectively with global teams across multiple regions, cultures, and time zones.
• Authentic motorcycle enthusiast with a strong understanding of riding culture and the motorcycle market.
• Availability for domestic and international travel and engagement with global teams across multiple time zones.
• Must be authorized to work in the United States without company sponsorship.

Responsibilities

• Plan and execute global motorcycle marketing campaigns that build brand affinity, influence OEM decision-makers, and educate riders and dealers.
• Support product launches and go-to-market programs for Gates Belt Drive motorcycle solutions.
• Partner with Product, Business Development, Engineering, Sales, and Regional Marketing teams to ensure brand alignment, technical accuracy, and consistent messaging across markets.
• Translate technical product advantages into practical, rider-centered messaging focused on Clean, Quiet, Smooth, and Strong performance, reduced maintenance, and lower total cost of ownership.
• Lead North American and key global motorcycle tradeshow and event execution, including logistics, floorplans, booth layouts, displays, staffing, and activation plans.
• Develop consumer, dealer, media, and OEM experiences that demonstrate Gates Belt Drive technology and strengthen category leadership.
• Attend priority events, ensure seamless execution, engage riders and customers, and build relationships with OEMs, dealers, distributors, media, and industry partners.
• Support dealer education and market activation programs that build confidence in belt drive technology and improve customer experience.
• Support motorcycle racing and performance programs as platforms to prove durability, build brand credibility, and create storytelling.
• Manage riders, ambassadors, influencers, teams, and brand partners to deliver measurable value and meaningful brand integration.
• Negotiate agreements, renewals, scopes of work, usage rights, and campaign documentation.
• Manage content projects with riders, creators, teams, OEMs, and partners, and extend content across platforms to maximize reach, engagement, and long-term value.
• Support motorcycle social media planning and execution, including daily engagement across social platforms, forums, and comment sections.
• Monitor owned, partner, media, and competitive channels for trends, content opportunities, rider needs, and market insights.
• Work with internal teams, agencies, account managers, and partners to gather assets for campaigns, launches, events, dealer programs, and marketing materials.
• Manage motorcycle trade publication relationships, PR opportunities, sponsored content, and paid media placements.
• Create clear, credible stories positioning Gates as a leader in belt drive technology and power transmission innovation.
• Manage budgets, timelines, campaign trackers, agencies, vendors, and project documentation across concurrent initiatives.
• Define and report KPIs related to audience reach, impressions, engagement, message penetration, quality of exposure, product adoption, and business impact.
• Provide project visibility, identify risks early, and maintain follow-through across global stakeholders.

Benefits

• Medical, dental, vision insurance, and other voluntary benefit options; benefits begin on the first day of the month immediately following the date of hire.
• Three weeks of paid vacation, accrued, plus 11 holidays (9 scheduled and 2 floating) and 8 sick days.
• 401(k) with a 3% company contribution and an additional 3% company match.
• Tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed