Global Pipeline Development Specialist

iQmetrix • Toronto, ON

11d • Hybrid

About The Position

iQmetrix is a global provider of Interconnected Commerce software solutions for telecom retail, offering an AI-native telecom commerce platform. For 26 years, they have helped leading telecom brands grow, powering $17BN in sales annually and serving over 370,000 telecom retail professionals across nearly 1,000 clients. iQmetrix is a privately held SaaS company with employees in Canada, the U.S., India, and Europe. The company is on a self-management journey, building collaborative peer-based networks without traditional hierarchy, distributing decisions, and fostering a purpose-driven, diverse, and inclusive environment. This role, the Global Pipeline Development Lead, is not a traditional lead generation position. It is for an AI-native operator who will design, build, and run an agentic pipeline engine, orchestrating AI-driven workflows for prospecting, enrichment, and outreach into a scalable system. The role sits within the iQmetrix Marketing team and is a core member of the Global Expansion Team, focused on opening new markets and accelerating global growth. While Growth and Event Marketing Managers create programs and campaigns, this role converts those touchpoints into real conversations. It is a hands-on, execution-focused role for someone fluent with AI tools and skilled at connecting with people. The specialist will design continuous agentic workflows for automated prospecting, signal monitoring, data enrichment, and outreach sequencing at scale, while also applying high-quality human judgment. Key aspects include writing effective outreach, interpreting intent signals, prioritizing accounts, following up on warm leads without being pushy, building relationships on LinkedIn, and maintaining accurate records in Salesforce for pipeline management and seamless handoffs. The role operates within the Global Gig Team, coordinating closely with Marketing to ensure timely and relevant outreach.

Requirements

• 3-5 years of experience in an outreach, demand generation, or business development role in a B2B environment
• Demonstrated fluency with AI tools — including LLM-assisted writing, workflow automation platforms (e.g. n8n, Clay, Make), and AI agents for prospecting or enrichment
• A builder's mindset: comfortable designing systems and workflows, not just executing tasks
• Proficiency with Salesforce
• Strong written communication skills with the ability to personalize at scale
• Comfort with autonomy and working cross-functionally with multiple stakeholder groups

Nice To Haves

• Experience working with or interpreting intent data or ABM platforms (Demandbase, 6sense, or similar)
• Familiarity with the telecom, retail tech, or SaaS space
• Experience supporting global expansion outreach across multiple geographies and time zones

Responsibilities

• Design and maintain agentic workflows that automate prospecting, contact enrichment, intent monitoring, and outreach sequencing across platforms
• Use AI tooling (LLM-assisted copywriting, workflow automation, AI agents) to increase output quality and volume without sacrificing personalization
• Continuously evaluate and adopt new AI tools that improve pipeline efficiency — from enrichment APIs to autonomous outreach agents
• Document and templatize workflows so the engine can be scaled and handed off across the global team
• Use Demandbase insights to identify and prioritize Engaged Accounts showing intent signals, and build targeted outreach strategies around them
• Translate account engagement data into timely, relevant outreach — reaching out when the signal is hot and the message will land
• Collaborate with the Global Gig Team to align account prioritization with broader GTM focus areas and campaign activity
• Build and manage targeted prospect lists based on ICP criteria and Demandbase account intelligence — augmented by AI tools
• Write and execute personalized, multi-touch outreach sequences via email and LinkedIn — using AI to scale quality
• Own outreach performance metrics (reply rates, meeting conversion, pipeline contribution) and continuously test and refine messaging
• Maintain a consistent, intentional presence on LinkedIn to warm relationships with target accounts before and between direct outreach
• Engage with prospects and partners in a way that builds trust and keeps iQmetrix top of mind
• Amplify relevant content from the Marketing team through personal channels to support inbound interest
• Partner with the Events & Growth Marketing Manager to execute targeted pre- and post-event outreach, ensuring attendees and registrants are converted into qualified conversations
• Work events (virtual and in-person) as a relationship-builder — identifying and following up with the right people on behalf of the Global Gig Team
• Own the outreach layer of events so no warm contact slips through the cracks
• Maintain accurate, up-to-date records in Salesforce — logging all outreach activity, tracking engagement, and ensuring pipeline visibility across the team
• Use Salesforce to manage contact and account data in coordination with Demandbase, keeping the two systems aligned
• Ensure clean, context-rich handoffs to teammates by documenting all relevant touchpoints and next steps in Salesforce
• Coordinate closely with the Global Growth Marketing Manager and Events & Growth Marketing Manager to align outreach with active campaigns and programming
• Ensure warm leads and engaged prospects are passed to the right teammates with full context and a clear next step
• Contribute to outreach playbooks and AI workflow documentation to help scale what works

Benefits

• Begin your journey with a competitive starting salary!
• Enjoy peace of mind with a comprehensive benefits package for you and your entire family.
• Embrace work-life harmony with a flexible hybrid working environment, generous vacation and trusted sick leave program.
• Invest in your future with our RRSP/401K/PF and Share Ownership plans. What's even better? We offer a match program!
• We care about your family, offering maternity, adoption, and paternity leave salary top ups as well as ten “New Baby Days” for all parents welcoming a new child into their life.
• Enjoy a “Cultural Day” off annually to celebrate a day of religious or cultural significance.
• Give back with up to 6 days of paid time off annually for volunteering or personal learning.
• We believe in the value of taking time to refresh, re-energize, and reflect on your career journey. Employees are granted a seven-week sabbatical after every seven years of employment!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees