Global Pipeline Development Specialist

iQmetrix•Davidson, NC

1d•Hybrid

About The Position

This role is for an AI-native operator who will design, build, and run an agentic pipeline engine to orchestrate AI-driven workflows across prospecting, enrichment, and outreach, transforming them into a scalable system. The Global Pipeline Development Specialist is part of the iQmetrix Marketing team and a core member of the Global Expansion Team, which focuses on opening new markets and accelerating global growth. This is a hands-on, execution-focused position requiring fluency with AI tools and strong interpersonal skills. The specialist will design continuous agentic workflows for automating prospecting, signal monitoring, data enrichment, and outreach sequencing at scale, while also knowing when to apply high-quality human judgment. Key aspects include writing effective outreach, interpreting intent signals to prioritize accounts, nurturing warm leads from events, building relationships on LinkedIn, and meticulously maintaining Salesforce records for pipeline management and seamless handoffs. The role operates within the Global Gig Team, collaborating closely with Marketing to ensure outreach is timely and contextually relevant.

Requirements

3-5 years of experience in an outreach, demand generation, or business development role in a B2B environment
Demonstrated fluency with AI tools — including LLM-assisted writing, workflow automation platforms (e.g. n8n, Clay, Make), and AI agents for prospecting or enrichment
A builder's mindset: comfortable designing systems and workflows, not just executing tasks
Proficiency with Salesforce
Strong written communication skills with the ability to personalize at scale
Comfort with autonomy and working cross-functionally with multiple stakeholder groups

Nice To Haves

Experience working with or interpreting intent data or ABM platforms (Demandbase, 6sense, or similar)
Familiarity with the telecom, retail tech, or SaaS space
Experience supporting global expansion outreach across multiple geographies and time zones

Responsibilities

Design and maintain agentic workflows that automate prospecting, contact enrichment, intent monitoring, and outreach sequencing across platforms
Use AI tooling (LLM-assisted copywriting, workflow automation, AI agents) to increase output quality and volume without sacrificing personalization
Continuously evaluate and adopt new AI tools that improve pipeline efficiency — from enrichment APIs to autonomous outreach agents
Document and templatize workflows so the engine can be scaled and handed off across the global team
Use Demandbase insights to identify and prioritize Engaged Accounts showing intent signals, and build targeted outreach strategies around them
Translate account engagement data into timely, relevant outreach — reaching out when the signal is hot and the message will land
Collaborate with the Global Gig Team to align account prioritization with broader GTM focus areas and campaign activity
Build and manage targeted prospect lists based on ICP criteria and Demandbase account intelligence — augmented by AI tools
Write and execute personalized, multi-touch outreach sequences via email and LinkedIn — using AI to scale quality
Own outreach performance metrics (reply rates, meeting conversion, pipeline contribution) and continuously test and refine messaging
Maintain a consistent, intentional presence on LinkedIn to warm relationships with target accounts before and between direct outreach
Engage with prospects and partners in a way that builds trust and keeps iQmetrix top of mind
Amplify relevant content from the Marketing team through personal channels to support inbound interest
Partner with the Events & Growth Marketing Manager to execute targeted pre- and post-event outreach, ensuring attendees and registrants are converted into qualified conversations
Work events (virtual and in-person) as a relationship-builder — identifying and following up with the right people on behalf of the Global Gig Team
Own the outreach layer of events so no warm contact slips through the cracks
Maintain accurate, up-to-date records in Salesforce — logging all outreach activity, tracking engagement, and ensuring pipeline visibility across the team
Use Salesforce to manage contact and account data in coordination with Demandbase, keeping the two systems aligned
Ensure clean, context-rich handoffs to teammates by documenting all relevant touchpoints and next steps in Salesforce
Coordinate closely with the Global Growth Marketing Manager and Events & Growth Marketing Manager to align outreach with active campaigns and programming
Ensure warm leads and engaged prospects are passed to the right teammates with full context and a clear next step
Contribute to outreach playbooks and AI workflow documentation to help scale what works

Benefits

Competitive starting salary
Comprehensive benefits package for you and your entire family
Flexible hybrid working environment
Generous vacation and trusted sick leave program
RRSP/401K/PF and Share Ownership plans
Match program for RRSP/401K/PF and Share Ownership plans
Maternity, adoption, and paternity leave salary top ups
Ten “New Baby Days” for all parents welcoming a new child into their life
A “Cultural Day” off annually to celebrate a day of religious or cultural significance
Up to 6 days of paid time off annually for volunteering or personal learning
Seven-week sabbatical after every seven years of employment