Global Mobility Bike Marketing Specialist

Gates Corporation • Denver, CO

11d • $90,000 - $110,000 • Onsite

About The Position

Gates is seeking a Bicycle Marketing Specialist with deep bicycle industry experience and a genuine passion for cycling. This role is responsible for planning and executing global marketing campaigns, managing key industry events and tradeshows, supporting product launches and go-to-market initiatives, and maximizing the impact of brand ambassadors and partners. This is a highly collaborative, global role supporting North America, Europe, and APAC, and requires experience working across regions, cultures, and time zones.

Requirements

• 5+ years of marketing experience within the bicycle industry (required)
• Proven experience managing global marketing campaigns and product marketing
• Strong background in tradeshows, event planning, logistics, vendor management
• Experience working with ambassadors, influencers, and brand partners, including contract negotiation and renewals
• Demonstrated ability to work effectively with global teams across multiple regions and time zones
• Strong organizational, communication, and project management skills
• Demonstrated ability to follow processes and procedures while maintaining accurate documentation
• Demonstrated ability to manage budgets and timelines across multiple projects
• Availability to engage with global teams across multiple time zones is required
• Authentic bicycle enthusiast with a personal passion for cycling

Responsibilities

• Lead planning and execution of global marketing campaigns
• Partner closely with Product, Business Development, and Regional Marketing teams to ensure brand alignment and consistent messaging across markets
• Own North America and key global tradeshow execution, including logistics, floorplans, booth layouts, and product displays
• Ensure product storytelling and visual presentation are consistent, compelling, and aligned with brand standards
• Develop and present concepts for engaging consumer and OEM elements to enhance shows
• Attend shows to ensure seamless execution, engage with consumers and build relationships with brand partners and customers
• Proactively manage ambassador and influencers to ensure strong ROI and meaningful brand integration
• Negotiate ambassador agreements, renewals, scopes of work and all required paperwork for documentation of campaigns
• Manage content projects with ambassadors, creators and partners to support campaigns, launches, and storytelling
• Leverage content and ensure we are getting the most exposure from the content possible across all platforms
• Support social media content planning and execution, including engagement across social platforms, forums, and comment sections
• Actively monitor owned accounts and contribute to daily content
• Actively monitor partner and competitive accounts to leverage insights and opportunities
• Work with account managers and partners to gather marketing assets for social media, campaigns, and marketing materials
• Manage trade publication relationships and paid media placements to support brand visibility and product launches
• Work with third party content creators to generate sponsored content to tell Gates Belt Drive story

Benefits

• Medical, Dental, Vision insurance and other voluntary benefit options
• 3 weeks of paid vacation + 11 holidays (9 scheduled & 2 floating) + 8 sick days
• 401(k): 3% company contribution and additional 3% company match
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed