Global Media Relations and Social Media Assistant Director

EY•Chiyoda, NC

3d•$100,000 - $212,500

About The Position

EY is seeking an experienced, content-driven media relations and social media professional to support the Global Industrials & Energy portfolios. The role builds and strengthens the global media profile of EY’s Industrials & Energy leadership, working with senior stakeholders and Brand, Marketing & Communications colleagues to deliver integrated communications programs that support business priorities, reputation, and long-term growth across these sectors. The Assistant Director also supports EY’s global media relations and social media network, helping colleagues across super regions engage effectively with media and amplify global campaigns locally. The position involves executive visibility programs, global and regional media relations, social campaigns, agency oversight, strategic counsel, and content development based on EY research and thought leadership.

Requirements

Previous proven experience in an external communications role.
Demonstrated experience advising senior leaders and executives on media and communications matters.
Strong writing skills, accuracy, attention to detail, and reliability.
Ability to work with complex, sometimes technical or specialist content.
Existing relationships with international business media, or ability to cultivate them, such as the Financial Times, Wall Street Journal, Reuters, and Fortune.
Proven experience planning and activating social media campaigns.
Strong stakeholder management skills and ability to influence and collaborate with senior leaders, global teams, and agencies.
Excellent news judgment and ability to track the global news agenda to identify media opportunities.
Proven experience managing external agencies and driving earned media performance.
Ability to benchmark performance, analyze results, and continuously optimize media and social impact.
Strong writing and editing skills, including the ability to simplify complex or technical topics.
Collaborative mindset and confidence working in virtual, multicultural, and matrixed environments.
Ability to multitask, manage time, listen, communicate verbally and in writing, and exercise due diligence and sound decision-making.

Nice To Haves

Passion for social media, current affairs, and business news.
Understanding of Industrials or Energy infrastructure, or a strong interest in developing expertise in these areas.
Cultural awareness and sensitivity for daily interaction with people around the globe.
Strong experience handling international project launches.
Self-starter with a can-do attitude, drive to complete work, and potential to develop within the organization.

Responsibilities

Manage senior global stakeholders to deliver executive visibility programs that elevate external share of voice for EY leaders across Global Industrials & Energy.
Develop and execute integrated media relations and social media strategies aligned with industry priorities, market trends, and EY’s reputation agenda.
Manage and oversee external PR agency teams, including planning, execution, evaluation, and reporting against earned media KPIs and contracted scope of work.
Generate earned media results with global, national, and trade media, including business, financial, energy, industrial, and investment press.
Advise senior leaders on media engagement, messaging, and reputational considerations.
Plan, create, and deliver social media campaigns in collaboration with the Global Social Media team, using data, best practices, and emerging platform features.
Create PR and social content using EY thought leadership, research, reports, and insights relevant to Industrials & Energy.
Work with super region PR counterparts to ensure consistent global storytelling and effective local campaign amplification.
Support global announcements, reports, surveys, transactions-related content, and major events aligned to the portfolios.
Benchmark performance, analyze results, and optimize media and social impact.