Associate Director, Global Media Relations
About The Position
Bristol Myers Squibb is seeking a dynamic, strategic global media relations professional to help shape and elevate the company’s voice with external audiences. The role supports and executes a global media strategy spanning business, trade, consumer, and lifestyle press, helping the company reach traditional stakeholders and broader mainstream audiences. The successful candidate will build media relationships, drive proactive and opportunistic storytelling, and support media opportunities for senior executives, including select international engagements. This person will collaborate across geographies and functions to ensure consistency, sound judgment, and impact in media interactions. The role advances the company narrative and reputation through media engagement across print, broadcast, digital, consumer, and general-interest outlets. It translates complex corporate, scientific, and business priorities into clear, compelling content; supports issues management and rapid response; and oversees media resources and agency work. The role also promotes thoughtful use of AI and emerging tools to improve insights, content, and media engagement. The position is based in Princeton, New Jersey, and is designated hybrid (#LI-Hybrid).
Requirements
- Bachelor’s degree required.
- At least seven years of media relations experience required, preferably in the pharmaceutical industry or a similar industry.
- Strong writing and storytelling capabilities, including the ability to translate complex scientific, business, policy, or societal issues into clear, compelling messaging.
- Excellent writing and research skills, knowledge of AP style, and keen attention to detail.
- Strong business acumen and demonstrated ability to understand and translate business strategy.
- Ability to interact effectively with colleagues at many levels across a complex, highly collaborative organization.
- Ability to counsel senior leaders effectively.
Nice To Haves
- A degree in communications, journalism, or a related field is preferred.
- An advanced degree is preferred.
- Existing relationships with print, broadcast, digital, and consumer/lifestyle media are highly preferred.
- Issues management experience is preferred.
Responsibilities
- Execute a global media strategy aligned with corporate positioning to advance the company narrative and enhance reputation through proactive and opportunistic engagement across print, broadcast, digital, and consumer/lifestyle media.
- Monitor external media trends and advise on where and how BMS should have a voice, informing ongoing media strategy development.
- Drive a continual cadence of news flow by managing the sequence and strategy of announcements.
- Identify, develop, and pitch unique storylines and content opportunities, including human-interest angles, patient stories, and culturally resonant narratives for mainstream and general-interest audiences.
- Build and maintain relationships across business, trade, consumer, lifestyle, international, and general-interest media; manage incoming requests and conduct proactive and opportunistic outreach.
- Develop and refine core messages, pitches, talking points, Q&As, and other media materials tailored to trade and consumer media.
- Plan logistics and train spokespeople for media and public speaking opportunities, including industry panels and public-facing engagements.
- Collaborate with communications colleagues and business partners across geographies to identify, guide, and help execute select international media opportunities for senior executives.
- Share best practices across media opportunities to support alignment with local market nuances, global messaging, and company priorities.
- Socialize external announcements with internal audiences to advance workforce knowledge of BMS people, medicines, positions, and performance.
- Support issues management and rapid response.
- Oversee development and maintenance of best-in-class media resources, promoting consistency, usability, and operational excellence across teams.
- Champion thoughtful use of AI and emerging tools to improve insights, content, efficiency, and impact of media engagement.
- Engage agency partners on projects and ensure effective delivery within budget.
Benefits
- Wellbeing support, retirement and financial protection benefits, and insurance offerings including medical, dental, vision, life, and disability coverage, subject to plan terms and eligibility.
- U.S.-based exempt employees are eligible for Flexible Time Off (FTO), subject to manager approval, and 11 paid company holidays each year.
- Depending on eligibility, additional time-off benefits may include paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs.
- Eligible employees may enjoy an annual Global Shutdown between Christmas Day and New Year’s Day.
- The posting states eligible employees may be eligible for additional discretionary incentive cash and stock opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
