Global Marketing Manager

ITW•Alameda, CA

2d•$110,000 - $150,000•Hybrid

About The Position

We’re seeking a Global Marketing Manager to drive growth across the semiconductor, electronics, and life sciences markets for our portfolio of static control solutions. These technologies are essential for protecting sensitive components, improving yield, and ensuring contamination‑free environments in advanced manufacturing and laboratory settings. In this role, you will shape the commercial strategy, strengthen our channel partner ecosystem, and position our solutions as the industry standard for electrostatic control and contamination mitigation while leading a marketing team. While primarily working with an indirect sales model there is some direct sales model support with this role as well.

Requirements

Bachelor’s degree in marketing, Engineering, Life Sciences, Business, or a related field required; MBA preferred.
8+ years of progressive marketing experience in semiconductor, electronics, and/or life sciences markets
Fluent Chinese, speak read and write strongly preferred.
Proven experience supporting indirect sales models with distributors and channel partners.
Deep understanding of distributor, OEM, and multi‑tier channel ecosystems.
Demonstrated success driving growth in emerging markets
Excellent leadership, communication, and cross-functional collaboration skills
Ability to translate complex technical concepts (ESD control, ionization, contamination control) into clear commercial messaging.
Previous experience marketing complex, technical, or scientific products in B2B environments
Strong content development skills (sales collateral, product briefs, case studies, presentations).
Experience with product launches, GTM planning, and lifecycle marketing
Experience working with global and regional distributors
Experience scaling marketing in global or high-growth technology companies
Data‑driven decision‑making with experience using dashboards, CRM insights, and campaign analytics.
Ability to lead, mentor, and develop a team of marketing specialists.
Strong project management skills to prioritize tasks, allocate resources, and ensure on‑time execution.
Creative problem‑solving and adaptability.
Strong attention to detail and commitment to high‑quality work.
High degree of initiative, accountability, and follow‑through.
Strong Knowledge of marketing software and Microsoft office products.

Responsibilities

Develop and execute the marketing strategy for electrostatic discharge (ESD) control product lines across semiconductor fabs, electronics assembly, and life sciences environments.
Create differentiated value propositions that highlight performance, reliability, and compliance benefits for ESD‑sensitive processes.
Conduct market segmentation, competitive analysis, and opportunity sizing to guide portfolio strategy and product roadmaps.
Build messaging frameworks tailored to engineering, operations, quality, and cleanroom stakeholders.
Lead the strategy, execution, and optimization of integrated, multi-channel marketing campaigns
Ensure campaigns support brand awareness, product adoption, channel effectiveness, and emerging market growth
Measure campaign impact and continuously improve performance
Design and implement partner‑centric marketing programs that drive adoption of ESD products.
Develop partner toolkits including sales enablement content, product briefs, white papers, competitive battlecards, and technical training materials to support channel partners, distributors, and sales representatives through indirect sales model.
Support channel sales teams with partner onboarding, certification, and performance optimization.
Lead joint marketing initiatives with channel partners, distributors, and OEM’s.
Monitor industry trends in ESD control, contamination control, cleanroom technologies, and advanced manufacturing.
Provide insights on customer needs, regulatory requirements (e.g., ANSI/ESD S20.20), and competitive dynamics.
Use data to refine marketing strategies, partner programs, and product positioning
Continuously refine strategy based on data, market trends, and regional performance
Represent marketing in cross‑functional teams, influencing product innovation.
Develops business cases for new target markets, products, services or customers
Partner with sales to forecast demand, identify growth opportunities, and optimize channel performance.
Lead and mentor a team of marketing specialists responsible for tactical campaign execution, content creation, digital programs, and partner marketing support.
Set clear priorities, allocate resources, and ensure the team delivers high‑quality, on‑time marketing assets and campaigns.
Provide coaching, performance feedback, and professional development opportunities to build a high‑performing marketing organization.
Foster collaboration across marketing, sales, and product teams to ensure alignment and consistent execution.