Global Brand Marketing Manager

K18 Hair

5d•$100 - $120•Remote

About The Position

At K18, we're about hair freedom for all–engineered with biotech. We are on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go. Position Overview The Global Brand Marketing Manager helps shape the global marketing strategy and execution. This role will be an integral part of the K18 Marketing Team, and will help bring our mission to life and inspire communities across the globe to embrace it. This position will have a full view of K18 launches from concept togo-to market execution including campaign planning and strategy, product ideation, positioning, timelines and project management. This position requires someone with strong interpersonal skills, an entrepreneurial spirit, and the ability to balance strategic thinking with meticulous attention to detail. The ideal candidate will have a love for learning science, the professional stylist universe and its strategic role in the K18 community.

Requirements

6+ years experience working within a global capacity for a CPG brand
Experience in beauty marketing, with experience with professional stylists a plus
Previous experience managing the go-to-market process from product conception through to launch, cross functional alignment and creative briefing
Natural storyteller who understands the brand DNA, voice, and aesthetics
A genuine passion for the brand, mission, customer, and products
Strategic and innovative thinker
Minimum Education level bachelor’s degree
Ability to work in a remote/home office and ability to travel for offsite events. Travel up to 5-10%.

Responsibilities

Support marketing for all new product development and existing product re-supports
Translate consumer insights, trend analysis, and competitive research into product strategy and storytelling
Lead claims process, owning the claims documents, leading competitive claims insight analysis, concepting key marketing claims and prioritizing between requested claims
Own marketing section of product briefs for each new product, kit and size variations
Lead presentations including gate slides, positioning decks, claims, partner shareouts
Oversee FAQ development for every launch
Own COGs process
Support the GTM process for all marketing activities including campaign ideation, timeline management and cross functional alignment
Develop and manage the 360 Launch deck process, budget tracking documents, retailer presentations, brand shareouts
Support campaign strategy and briefs, developing cohesive campaigns that ladder back to the overall brand strategy
Own the marketing calendar and related documents
Alongside the assistant managers, maintain all go to market tracking documents including but not limited to asset checklists, timelines, overview presentations and recaps
Lead campaign post mortems, gathering insights to impact future campaign development
lead daily project management of marketing aspects of launches and campaigns including owning timelines, creating briefs, leading and recapping meetings, organizing documents
Ensure all stakeholders are aligned on priorities, milestones, and changes throughout the project lifecycle
Work closely with, and serve as daily contact for projects with all cross-functional groups, including R&I, creative, packaging, ops, sales, consumer engagement and education
Develop and maintain strong working relationships with internal cross-functional teams and support groups as a flexible team player
Monitor product performance and consumer sentiment to refine messaging and identify optimization opportunities.
Lead insights work for product concepts and campaigns
Support segmentation and brand health insights analysis