Director, Global Brand Marketing

Tapestry•New York, NY

9d•Hybrid

About The Position

The Global Brand Marketing Director will lead the development and execution of global brand strategies and campaigns to drive cultural relevance, brand heat, and long-term equity. This role sits at the intersection of brand strategy, campaign and content development, and global orchestration—partnering closely with regional markets, creative agencies, and cross-functional teams to bring the brand to life consistently and impactfully across the globe. This individual will help shape the editorial marketing calendar – leading the development and prioritization of marketing messages across the globe, which are informed by consumer insights and research. This leader will help set the global vision and partner closely with key cross-functionals such as consumer insights, media, talent, influencer, and press to drive global impact while empowering markets to localize with intention, ensuring brand storytelling is cohesive, modern, and resonant across channels and cultures.

Requirements

10+ years’ experience in brand marketing, integrated marketing planning
Exceptional organization skills, with thorough attention to detail.
Excellent communication skills, both written and verbal.
Ability to prioritize, be nimble, and adaptable while meeting deadlines.
Driven self-starter with comfort operating in areas of ambiguity.
Curiosity and resourcefulness, ability to proactively identify and resolve problems.
Bias toward action, with the ability to work independently.
Proficient in Microsoft programs
Proven track record for creating integrated campaign and driving business
Thought leadership in innovation, customer experience, content and integration within customer journeys.

Responsibilities

Drive big picture thinking. Connect the dots to maximize campaign impact: ability to digest, synthesize, and leverage information across the business to inform decisions, leverage global consumer insights to transform our brand creative and content, turn individual ideas into broader integrated activations and help functional teams drive greater impact in their channels and roles
Collaborate effectively with regional and local country marketing teams to deliver effective & sustained marketing plans
Act as a brand guardian to ensure all Coach marketing campaigns show up in relevant environments that appeal to our Timeless Gen Z consumer
Prioritize relationship-building and organizational agility to leverage partnerships across the organization to get work done