Manager, Global Brand Marketing

Manpower • Milwaukee, WI

3h

About The Position

The Brand Marketing Manager – Manpower and ManpowerGroup works with the Sr. Brand Marketing for Manpower and ManpowerGroup as well as the business team, field staff and leadership to implement cost effective Integrated Marketing strategies that attract, engage and retain clients, candidates, associates/consultants and stakeholders.
This is done through development and execution of Strategic Marketing Plans, campaigns and just-in-time activities and opportunities that advance business objectives various channels. The Brand Marketing Manager is considered an expert in positioning service line capabilities, thought leadership and products among key audiences, both internal and external, to ultimately increase awareness, engagement, and revenue.
Making an Impact
• Establish position as a collaborative global partner with regional and country marketers through demonstrated knowledge, proactive outreach and results.
• Develop and support implementation of annual marketing plans. In collaboration with the brand marketing leaders and cross-functional teams, the Brand Marketing Manager will contribute to and execute an integrated marketing plan, ensuring alignment of messages and optimizing outcome.
• Support our center for local, local for world campaign strategy, collaborating with country and regional marketing teams
• Collaborate with multiple global stakeholders to design and deliver marketing communications initiatives that support strategic objectives
• Leverage multi-channel platform and communication strategies to drive insights and brand foundations including newsletters, social, web, events and webinars.
• Competitive and market knowledge, product positioning and messaging. Coalesce knowledge of the market, the product, the value proposition and the key messaging for external communications and sales readiness.
• Work with the marketing leaders to define go-to-market strategies around product and service offerings. Including product naming within established architecture and trademarking and design with Global Legal and Creative.
• Ensure sales and marketing teams have the proper marketing assets and guidance for brand foundational work and campaigns
• Drive brand recognition through content marketing strategy – supporting the content calendar in partnership with marketing leads and Insights.
• Drive and enforce brand standards globally, and ensure availability of brand materials on Global Brand Center
• Own KPI tracking and analysis of digital/social marketing initiatives via global marketing dashboard

Requirements

• Bachelor's Degree in marketing/business or related field strongly preferred.
• Minimum of 7 years of product marketing required

Nice To Haves

• Service industry experience preferred.
• Creative agency or Integrated Marketing experience preferred.

Responsibilities

• Establish position as a collaborative global partner with regional and country marketers through demonstrated knowledge, proactive outreach and results.
• Develop and support implementation of annual marketing plans.
• Support our center for local, local for world campaign strategy, collaborating with country and regional marketing teams
• Collaborate with multiple global stakeholders to design and deliver marketing communications initiatives that support strategic objectives
• Leverage multi-channel platform and communication strategies to drive insights and brand foundations including newsletters, social, web, events and webinars.
• Competitive and market knowledge, product positioning and messaging.
• Work with the marketing leaders to define go-to-market strategies around product and service offerings.
• Ensure sales and marketing teams have the proper marketing assets and guidance for brand foundational work and campaigns
• Drive brand recognition through content marketing strategy
• Drive and enforce brand standards globally, and ensure availability of brand materials on Global Brand Center
• Own KPI tracking and analysis of digital/social marketing initiatives via global marketing dashboard

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees