Global Strategic Marketing Brand Manager, Presbyopia

Johnson & Johnson•Jacksonville, FL

17d•Onsite

About The Position

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com . As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. We are searching for the best talent for a Global Strategic Marketing Brand Manager, Presbyopia to join our J&J Vision team. Position is located at our Jacksonville, FL office location. The GSM Brand Marketing Manager, Presbyopia, is a key role within our Global Strategic Marketing team, reporting directly to the Global Strategic Marketing Director of Presbyopia. We’re seeking an experienced Global Strategic Marketing Brand Manager to lead brand stewardship and new product innovation for our ACUVUE Multifocal contact lens portfolio and solutions targeting mature eye need states. You will define and execute global brand strategy, launch and lifecycle plans, and cross-functional commercialization activities that drive patient and practitioner adoption, unlock category growth, market share, and long-term brand equity across diverse markets. The primary responsibility will be shaping the Presbyopia innovation strategy, including new product and digital tool introduction, digital product management, global campaign creation, product claims expansion, and compliance with legal and regulatory guidelines.

Requirements

A minimum of a BA/BS degree in Marketing or a related business field is required.
A minimum of 6 years relevant work experience is required.
A minimum of 3-5 years brand/product marketing with P&L management.
Digital product launch experience is required.
Strong, succinct communication and influencing skills, ability to work in a team environment, and customer/market orientation.
Demonstrated ability to lead marketing agencies and inspire strong output.
Strong business analytics and customer insights development skills are required.
Proven record of delivering consistently strong results and demonstrated leadership.
Initiative-taker & independent thinker.
Ability to challenge status quo and lead change.
Up to 10% business travel may be required.

Nice To Haves

Articulates the unmet patient need to solve for based on validated market research
Maintains a high-performance mindset.
Creates followership.
Provides a strong, data-driven perspective.
Is a value creator and problem solver.
Develops and demonstrates strong business acumen.
Brings creative, outside the box thinking.
Demonstrates global mindset and curiosity to understand cultural and market nuances.
Excels with verbal and written communication skills; presents effectively to senior leadership and external stakeholders.
Displays strong project management skills; navigates complexity and delivers in tight timelines.
Applies commercial acumen and experience with pricing, forecasting, and budget management.
Exhibits comfort working with clinical data; interacts credibly with medical affairs and KOLs.
Brand Marketing
Brand Positioning Strategy
Business Alignment
Business Storytelling
Business Valuations
Cross-Functional Collaboration
Customer Intelligence
Data Analysis
Data-Driven Decision Making
Digital Strategy
Execution Focus
Financial Analysis
Go-to-Market Strategies
Industry Analysis
Market Research
Negotiation
Problem Solving
Process Improvements
Product Development Lifecycle
Product Improvements
Product Portfolio Management
Product Strategies
Strategic Thinking
Tactical Planning
Technical Credibility

Responsibilities

Support the GSM Presbyopia team in the market research, planning, management, and execution of marketing strategies, customer-centric digital tools and programs across the product lifecycle from concept to launch to sustain end of life activities.
Collaborate closely with regional marketing groups, outside agencies, third party partners, and internal functions (e.g., Supply Chain, finance, R&D, Professional Affairs, key opinion leaders, market research, Privacy, Healthcare Compliance and Legal, IT, commercial excellence, relationship marketing teams etc.) to bring solutions to market end-to-end.
Contribute to the creation and delivery of growth opportunities through strategy, new product development, commercial innovation, and business continuity projects.
Monitor, analyze, and report on business performance, market conditions, and trends to inform marketing strategies.
Global portfolio planning for the Multifocal/Presbyopia portfolio supporting execution of the 5-year strategic plan inclusive of R&D and Experience innovation.
Operate as a team lead for innovation opportunities through the GNPP process.
Support portfolio strategy, product positioning, and lifecycle management.
Facilitate the execution of innovation processes and methodologies as required to ensure regional and cross-functional alignment, address obstacles, and promote an externally oriented, innovative mindset.
Represent the global marketing team in providing updates and guidance to leadership to shape the future of the brand and business.
Ensure seamless collaboration with all stakeholders and a focus on marketplace and organizational readiness through the GNPP/Launch Excellence process.
Support launch excellence in collaboration with global/regional/local marketing teams to ensure alignment with global strategy while adapting to local market dynamics and opportunities.
Create “test & learn” business model opportunities to accelerate Multifocal category penetration.
Provide strategic leadership and vision working collaboratively with R&D, MLR, Regional partners and other functions.
Develop effective stakeholder relationships and alignment to drive successful strategies and execution.
Motivate and effectively influence cross-functional teams across a matrixed organization promoting the vision and opportunity for presbyopic patients.
Share best practices and learnings with regional partners.
Partner with Commercial Excellence teams (market research, insights and business performance tracking) across a global market landscape to strengthen the culture of data-based decision making.