Manager, Global Brand Marketing

ManpowerGroup•Milwaukee, WI

2h•Hybrid

About The Position

The Brand Marketing Manager – Manpower and ManpowerGroup works with the Sr. Brand Marketing for Manpower and ManpowerGroup as well as the business team, field staff and leadership to implement cost effective Integrated Marketing strategies that attract, engage and retain clients, candidates, associates/consultants and stakeholders. This is done through development and execution of Strategic Marketing Plans, campaigns and just-in-time activities and opportunities that advance business objectives various channels. The Brand Marketing Manager is considered an expert in positioning service line capabilities, thought leadership and products among key audiences, both internal and external, to ultimately increase awareness, engagement, and revenue. Making an Impact • Establish position as a collaborative global partner with regional and country marketers through demonstrated knowledge, proactive outreach and results. • Develop and support implementation of annual marketing plans. In collaboration with the brand marketing leaders and cross-functional teams, the Brand Marketing Manager will contribute to and execute an integrated marketing plan, ensuring alignment of messages and optimizing outcome. • Support our center for local, local for world campaign strategy, collaborating with country and regional marketing teams • Collaborate with multiple global stakeholders to design and deliver marketing communications initiatives that support strategic objectives • Leverage multi-channel platform and communication strategies to drive insights and brand foundations including newsletters, social, web, events and webinars. • Competitive and market knowledge, product positioning and messaging. Coalesce knowledge of the market, the product, the value proposition and the key messaging for external communications and sales readiness. • Work with the marketing leaders to define go-to-market strategies around product and service offerings. Including product naming within established architecture and trademarking and design with Global Legal and Creative. • Ensure sales and marketing teams have the proper marketing assets and guidance for brand foundational work and campaigns • Drive brand recognition through content marketing strategy – supporting the content calendar in partnership with marketing leads and Insights. • Drive and enforce brand standards globally, and ensure availability of brand materials on Global Brand Center • Own KPI tracking and analysis of digital/social marketing initiatives via global marketing dashboard Your Typical Day and Other Key Details • On-site or remote depending on proximity to HQ in Milwaukee • Strategy and Planning: Review current marketing campaigns and assess their effectiveness. Develop new strategies or refine existing ones to align with overall business objectives. • Team Meetings: Collaborate with other marketing team members, including creative, project management, copywriters and insights to discuss ongoing projects and brainstorm new ideas. • Brand Guidelines: Ensure that all marketing materials adhere to the ManpowerGroup and Manpower brand guidelines and messaging. • Project Management: Oversee the development and execution of marketing campaigns, from concept creation to final delivery. This might involve working with external agencies or internal teams. • Content Creation: Develop or review content for various marketing channels, such as social media, website, and email marketing. • Analytics: Analyze marketing data to measure campaign performance and identify areas for improvement. • Budget Management: Monitor the marketing brand and campaign budget and ensure that spending is aligned with approved plans. • Stakeholder Communication: Update stakeholders, such as executives or sales teams, on marketing progress and results. • Future Planning: Maintain the brand and campaign calendars. Look ahead to upcoming marketing initiatives and start planning for future campaigns. Other accountabilities as assigned.

Requirements

Bachelor's Degree in marketing/business or related field strongly preferred.
Minimum of 7 years of product marketing required

Nice To Haves

Service industry experience preferred.
Creative agency or Integrated Marketing experience preferred.

Responsibilities

Establish position as a collaborative global partner with regional and country marketers through demonstrated knowledge, proactive outreach and results.
Develop and support implementation of annual marketing plans.
Support our center for local, local for world campaign strategy, collaborating with country and regional marketing teams
Collaborate with multiple global stakeholders to design and deliver marketing communications initiatives that support strategic objectives
Leverage multi-channel platform and communication strategies to drive insights and brand foundations including newsletters, social, web, events and webinars.
Competitive and market knowledge, product positioning and messaging.
Work with the marketing leaders to define go-to-market strategies around product and service offerings.
Ensure sales and marketing teams have the proper marketing assets and guidance for brand foundational work and campaigns
Drive brand recognition through content marketing strategy
Drive and enforce brand standards globally, and ensure availability of brand materials on Global Brand Center
Own KPI tracking and analysis of digital/social marketing initiatives via global marketing dashboard
Review current marketing campaigns and assess their effectiveness.
Develop new strategies or refine existing ones to align with overall business objectives.
Collaborate with other marketing team members, including creative, project management, copywriters and insights to discuss ongoing projects and brainstorm new ideas.
Ensure that all marketing materials adhere to the ManpowerGroup and Manpower brand guidelines and messaging.
Oversee the development and execution of marketing campaigns, from concept creation to final delivery.
Develop or review content for various marketing channels, such as social media, website, and email marketing.
Analyze marketing data to measure campaign performance and identify areas for improvement.
Monitor the marketing brand and campaign budget and ensure that spending is aligned with approved plans.
Update stakeholders, such as executives or sales teams, on marketing progress and results.
Maintain the brand and campaign calendars.
Look ahead to upcoming marketing initiatives and start planning for future campaigns.
Other accountabilities as assigned.