Marketing Manager- Global Markets

Rich Products Corporation•Buffalo, NY

About The Position

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family. Purpose StatementThe Marketing Manager for Global Markets will lead strategic global marketing initiatives to influence and drive growth across global markets driven by TCCS Enterprise priorities. Global Key Account Customer New Product Development and License Partners Leadership and drives priority Platform Growth through leading from Center. Drives Global Portfolio Recommendations and solutions. Supports the growth of the Global TCCS Enterprise business and the Global TCCS Beverage and Equipment business. Drives end to end key global scalable TCCS platforms - from ideation, concepts, testing, development, execution and global roll out. Key Accountabilities and OutcomesLeadership • Vision/Strategy: Partner with the Global Markets to develop and drive assigned long range category plans and execution to achieve market share, volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity). • Cross-functional team leadership on key initiative product platforms and programs including supporting global customer key accounts and licensee partners. Understands the Market • Understands the global markets customers, competitors, consumers and Rich’s capabilities and other insights that will be leveraged to shape the TCCS Beverage & Equipment Categories and drive growth with global key accounts. • Accountable for Discovery work to generate new TCCS beverage & equipment platforms within appropriate target segments • Owns capture of VOCC for global customers and consumers and translate into business opportunities • Accountable for understanding the market driving insights that will shape strategy and drive outcomes Product Management • Product Development and Improvements: Accountable for innovation/renovation activity activation to support global markets against plan • Product/Segment Knowledge: “Expert” on assigned TCCS categories (understand operational capabilities, technical aspects, uses, customer positioning) and equipment • Influences TCCS global markets category demand plan and supports global sourcing expansion • Provides support and solutions to the Global Product Supply Chain Innovation • Lead TCCS adjacencies global platforms innovation projects in close collaboration with key markets, TCCS Enterprise Director and Global Insights. • Develop global launch of key TCCS platforms. Financial Management • Responsible for supporting total Global f’real & optimizing, overseeing ProWhip P&L and delivering results through BU support, governance, and influence. • Leverages opportunities including new business development in global markets to maximize profitability • Accountable for marketing budget across assigned categoriesKnowledge, Skills, and Experience• Bachelor’s Degree required; MBA preferred• 7-10+ years global or cross‑regional marketing experience.• Some food industry experience preferred • Proven track record of taking initiative and delivering results• Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management• Demonstrated ability in collaboration• Strong analytical skills; ability to influence globally.• Strong financial acumen and proficient with P&L analysis and decision making• Solid project management capabilities.• Product Innovation, concept development, insights/data/analytics proficiency and product launches experience preferred• Demonstrated ability to organize and prioritize work• Demonstrated leadership skills with cross functional resources through initiatives, projects and teams• Solid software proficiency including Microsoft Office Word, Excel, PowerPoint• Ability to travel up to 25%-30% domestically and internationally

Requirements

Bachelor’s Degree required; MBA preferred
7-10+ years global or cross‑regional marketing experience.
Proven track record of taking initiative and delivering results
Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management
Demonstrated ability in collaboration
Strong analytical skills; ability to influence globally.
Strong financial acumen and proficient with P&L analysis and decision making
Solid project management capabilities.
Product Innovation, concept development, insights/data/analytics proficiency and product launches experience preferred
Demonstrated ability to organize and prioritize work
Demonstrated leadership skills with cross functional resources through initiatives, projects and teams
Solid software proficiency including Microsoft Office Word, Excel, PowerPoint
Ability to travel up to 25%-30% domestically and internationally

Nice To Haves

Some food industry experience preferred

Responsibilities

Partner with the Global Markets to develop and drive assigned long range category plans and execution to achieve market share, volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity).
Cross-functional team leadership on key initiative product platforms and programs including supporting global customer key accounts and licensee partners.
Understands the global markets customers, competitors, consumers and Rich’s capabilities and other insights that will be leveraged to shape the TCCS Beverage & Equipment Categories and drive growth with global key accounts.
Accountable for Discovery work to generate new TCCS beverage & equipment platforms within appropriate target segments
Owns capture of VOCC for global customers and consumers and translate into business opportunities
Accountable for understanding the market driving insights that will shape strategy and drive outcomes
Accountable for innovation/renovation activity activation to support global markets against plan
Influences TCCS global markets category demand plan and supports global sourcing expansion
Provides support and solutions to the Global Product Supply Chain
Lead TCCS adjacencies global platforms innovation projects in close collaboration with key markets, TCCS Enterprise Director and Global Insights.
Develop global launch of key TCCS platforms.
Responsible for supporting total Global f’real & optimizing, overseeing ProWhip P&L and delivering results through BU support, governance, and influence.
Leverages opportunities including new business development in global markets to maximize profitability
Accountable for marketing budget across assigned categories