Global Marketing Manager, Made in USA — GTM Readiness

New Balance•Boston, MA

8d•Hybrid

About The Position

This role exists to drive the end-to-end GTM process for New Balance's "Made in USA" collections, brand initiatives, and campaigns with clarity, rigor, and pace. The "Made in USA" line is a defining differentiator for the brand, representing American craft, premium design, and cultural authority. The marketing strategy and creative vision are provided by the Global Head of Energy Marketing and the external Creative Director, and this role is responsible for executing that vision. Success in this role requires operational strength, cultural fluency in premium fashion and sneakers, and the ability to communicate effectively with creative partners while ensuring execution honors the original intent. The ideal candidate takes pride in executional excellence, pays attention to detail, and can operate confidently in a premium creative environment without needing to own the vision.

Requirements

5+ years of marketing experience with a strong track record managing complex, multi‑workstream GTM and campaign delivery.
Skilled in project management tools such as Asana and Widen.
Budget management expertise with the ability to steward resources effectively across initiatives.
Exceptional communicator who writes clearly, leads productive meetings, and represents teams confidently at all levels.
Culturally fluent, with familiarity in premium fashion, luxury, and sneaker/streetwear; able to engage credibly with creative partners and make informed executional decisions.
Highly organized, proactive, and collaborative, bringing structure to fast‑moving, creative environments while maintaining a low‑ego, delivery‑focused approach.
Bachelor’s degree in Business, Marketing, Communications, or a related field.
Experience working across international markets and within culturally relevant brands, agencies, or media companies.

Responsibilities

Own and manage the end-to-end GTM process for Made in USA across two Seasonal Collections and one brand-led initiative per year, with a specific focus on ecomm and retail readiness.
Own the Widen asset management process — ensuring all assets are uploaded, named, and distributed accurately and on schedule.
Manage 360-degree timelines across the Creative Director’s team and all cross-functional partners, ensuring go-to-market deadlines are consistently met.
Oversee budget management and reporting.
Serve as the primary operational point of contact between the Creative Director’s team, global markets, and internal functions including PR, Social, Digital, Ecomm, NB Retail, and wholesale partners.
Collaborate with Product, Merchandising, Finance, Athlete Integration, and Legal/Trademarks teams to coordinate all campaign elements from planning through execution.
Manage seasonal sell-in coordination in partnership with the Creative Director and Product/Design teams across Footwear and Apparel.
Place and manage seeding orders, ensuring NB ambassadors are serviced accurately and on time.
Own alignment to the Made in USA Playbook, ensuring a cohesive brand message is maintained accurately across all consumer touchpoints.
Act as a reliable operational counterpart to the Global Head of Energy Marketing — keeping process on track, flagging risks early, and ensuring nothing falls through the gaps.
Partner with regional counterparts to ensure the MADE platform is executed effectively and consistently across global markets.
Track, collect, and synthesize business unit results for presentation to senior management and the Creative Director.