Manager, Global Brand Marketing

Tapestry•New York, NY

About The Position

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. The Manager, Global Brand Marketing will play a key role in shaping and executing integrated global brand campaigns that drive cultural relevance, brand heat, and business impact worldwide. This role will help define and elevate the brand’s storytelling across campaigns, platforms, and consumer experiences, ensuring narratives are emotionally resonant for the global Gen Z consumer. Working cross-functionally with regional marketing teams, creative, social, PR, media, partnerships, and merchandising, this individual will help develop cohesive brand storytelling across channels while thoughtfully balancing global consistency with local relevance.

Requirements

A strategic, collaborative, and global mindset.
Proactive, solutions-oriented, and adaptable approach to campaign planning and orchestration.
Strong interpersonal skills with the ability to influence across levels.
A level of comfort operating in dynamic, ever-changing business environments.
Excitement for storytelling, innovation, and building globally resonant brand experiences.
A strong curiosity and passion for understanding evolving Gen Z behaviors, communities, and cultural influences.
Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Nice To Haves

The ideal candidate is a strategic and highly collaborative marketer with strong creative instincts, exceptional storytelling abilities, and a deep understanding of culture, consumer behavior, and the evolving media landscape.
The successful individual will leverage their proficiency in Marketing to…
Deliver integrated campaigns that strengthen brand relevance and consumer engagement globally.
Build strong cross-functional partnerships and drive alignment across teams.
Bring thoughtful strategic ideas grounded in culture and consumer insight to life and secure internal/external support.
Monitor cultural trends, consumer behaviors, and the evolving media landscape to identify opportunities for timely and culturally relevant storytelling.
Execute with excellence while balancing creativity, speed, and operational, and financial rigor.
Contribute positively to team culture and collaboration.

Responsibilities

Support the development and execution of global brand marketing strategies and brand campaigns.
Develop compelling brand narratives that connect product, culture, talent, and consumer insights into cohesive storytelling.
Ensure storytelling is consistent across campaigns while allowing flexibility for local market relevance and cultural nuance.
Partner with internal and external creative teams to bring campaigns to life across owned, earned, and paid channels.
Partner with insights and strategy teams to support creative concept and asset pre-testing, ensuring campaign creative is validated through consumer feedback and optimized for resonance, effectiveness, and cultural relevance prior to launch.
Partner with creative, social, PR, influencer, partnerships, ecommerce, and merchandising teams to align messaging, priorities, and execution.
Serve as a key point of coordination across departments to ensure integrated campaign planning and seamless execution and launch.
Bring fresh, Gen Z relevant ideas and innovative approaches to drive brand engagement and maximize reach.