Connected Vehicle GTM Marketing Manager

Stellantis • Auburn Hills, MI

3d

About The Position

The Connected Vehicle Go-to-Market (GTM) Marketing Manager drives end-to-end go-to-market marketing strategy for connected vehicle software products, ensuring consistent, scalable, and customer-focused promotion across North America. This role serves as the central connector between product, marketing, and brand teams to translate complex features into clear, compelling value propositions. The role ensures that all marketing teams have seamless access to standardized, high-quality assets that communicate the benefits of connected services, enabling enhanced consumer awareness and engagement, consistent messaging across brand channels and touchpoints, and efficient deployment of new connected features in marketing campaigns.

Requirements

• Bachelor’s degree in business, Marketing, or a related field.
• A minimum of 10 years experience required including a minimum of 6 years of experience in developing and executing successful automotive technology marketing campaigns.
• Strong command of Microsoft Office and Google Suite, with advanced skills in PowerPoint/Slides for executive presentations and Excel/Sheets.

Nice To Haves

• Deep automotive product knowledge and a passion for technology.

Responsibilities

• Leads the execution of go-to-market marketing plans for new product launches, ensuring coordination across product, sales and support teams.
• Creates impactful product positioning, messaging and promotional materials.
• Works directly with NA vehicle brand product and marketing teams (e.g., Chrysler, Dodge, Jeep®, Ram, Fiat® and Alfa Romeo) to understand brand-specific needs and customer engagement strategies.
• Aligns feature messaging and marketing campaigns with connected vehicle initiatives to ensure a unified customer value proposition across brands.
• Curates and maintains a centralized repository of digital and marketing assets, including feature descriptions, technical summaries, and visual/video content.
• Ensures assets are formatted for multiple channels, including CRM platforms, websites, apps, digital showrooms and in-car interfaces.
• Ensures that feature assets are effectively deployed across all digital and traditional marketing channels, including email campaigns, social media, paid search, and website content.
• Manages multiple projects, prioritizes requests from brand teams, and ensures timely delivery of marketing assets.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior