Global Marketing Digital Capabilities Lead

Johnson & Johnson Innovative Medicine•New Brunswick, NJ

17h•$117,000 - $201,250•Hybrid

About The Position

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. DePuy Synthes is recruiting for a Global Marketing Digital Capabilities Lead, located in New Brunswick, NJ or Raynham, MA or West Chester, PA or Warsaw, IN or Palm Beach Gardens, FL. The Manager, Global Digital Commercial Solutions, will serve as the global business product owner for the digital solutions that equip the DePuy Synthes Field Sales Organization (FSO) with the marketing collateral, product resources, and selling tools they need to drive commercial impact. Reporting to the Global Digital Experience Platform Director, this role sits at the intersection of commercial strategy, digital product ownership, and field enablement, owning the roadmap, governance, and evolution of FSO-facing digital solutions across business units and markets. This is a builder role. Today, the FSO relies on a fragmented landscape of solutions across business units, including Salesforce Communities, Showpad, and SharePoint, etc., creating inconsistent experiences and inefficiencies for the selling organization. This individual will lead a design thinking-driven discovery process to deeply understand field sales needs across markets and BUs, define requirements for a future-state unified enablement solution, and drive the transition toward a platform that works synergistically within the broader DePuy Synthes Digital Experience Platform ecosystem, including web, marketing automation, Community, and eCatalog. In addition to FSO enablement, this role will support the transition and scaling of the current Orthopaedics eCatalog, ensuring reps and customers can efficiently access detailed product information to support procedures and cases, and that the eCatalog evolves as an integrated component of the broader DS digital experience. This role requires a rare combination of commercial empathy, digital product management rigor, and cross-functional influence--someone who can sit with a sales rep in the field, translate what they hear into platform requirements, and then partner with technology and marketing teams to bring that vision to life at global scale.

Requirements

Bachelor's degree required
5–7+ years of experience in digital product ownership, sales enablement, marketing technology, or a related field
Demonstrated experience as a business product owner for digital platforms or tools in a commercial or field-facing context
Proven ability to conduct user research, journey mapping, and design thinking-driven discovery to inform product requirements
Experience managing or consolidating multiple digital solutions across a complex, matrixed organization
Strong cross-functional stakeholder management and communication skills, with the ability to influence without direct authority
Experience operating in regulated industries (MedTech, pharmaceutical, healthcare) with an understanding of compliance requirements relevant to commercial content
Strong project and release management skills with the ability to manage multiple concurrent initiatives

Nice To Haves

Master's degree or advanced certification in digital strategy, marketing technology, or a related field
Hands-on experience with FSO enablement platforms such as Showpad, Salesforce Communities, or comparable solutions
Familiarity with enterprise CMS, DAM, PIM, or eCatalog platforms and how they integrate within a broader digital ecosystem
Experience with Sitecore or comparable enterprise Digital Experience Platforms
Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud)
Experience with CRM platforms and integrations, particularly in a field sales or commercial operations context
Experience supporting enterprise carve-outs, separations, or large-scale digital transformation initiatives
Background in orthopaedics, surgical technology, medical devices, or related healthcare categories

Responsibilities

Own the global product strategy, roadmap, and governance for FSO marketing enablement solutions across all DePuy Synthes business units and markets.
Define and maintain the product vision for a future-state unified enablement platform that consolidates fragmented solutions (Salesforce Communities, Showpad, SharePoint, and others) into a streamlined, scalable experience.
Serve as the primary business product owner interfacing between the FSO commercial organization, Business Unit marketing teams, and the Dx team to ensure the enablement solution meets real field needs and integrates within the broader DS digital ecosystem.
Establish platform governance, standards, and change-control processes for all marketing-owned, FSO-facing digital solutions.
Lead a structured, design thinking-driven discovery process to develop a deep understanding of FSO needs, pain points, and workflows across markets and business units.
Conduct field research, stakeholder interviews, and journey mapping exercises to surface unmet needs and define the requirements for a future-state FSO enablement solution.
Synthesize discovery insights into actionable product requirements, user stories, and prioritized feature roadmaps that reflect the realities of how the selling organization operates.
Continuously validate product decisions against field feedback and commercial outcomes to ensure the solution remains grounded in actual user needs.
Evaluate current-state FSO enablement solutions across BUs and markets, identifying redundancies, gaps, and opportunities for consolidation and improvement.
Define requirements for a future-state DS enablement solution that supports all markets and BUs, integrates with the broader DXP ecosystem, and delivers a more seamless journey from marketing content creation to field activation.
Partner with the DXP Platform team, IT, and external vendors to assess technology options, inform build-vs-buy decisions, and support implementation planning.
Ensure the future-state solution is designed for scalability, compliance, and long-term operational efficiency.
Support the transition and eventual scaling of the Orthopaedics eCatalog, ensuring reps and customers can efficiently access detailed product groupings to support procedures and cases.
Partner with Product Information Management (PIM), commercial operations, and BU Marketing teams to ensure the eCatalog is accurate, current, and aligned with the DS product portfolio.
Define the roadmap for eCatalog evolution as an integrated component of the broader DS digital experience, ensuring it works synergistically with web, marketing automation, Community, and FSO enablement solutions.
Establish governance and operational processes for ongoing eCatalog content management and updates across markets.
Serve as the central point of coordination between Field Sales, Business Unit Marketing, Commercial Operations, DXP team, and IT to ensure enablement solutions reflect commercial priorities and platform capabilities.
Build strong relationships with FSO leadership and field representatives to maintain a continuous feedback loop that informs product decisions and adoption strategies.
Partner with Marketing Automation, Web, and Community teams to ensure FSO enablement solutions are integrated within the broader omnichannel DS digital experience, reducing friction and duplication across the selling journey.
Work in close partnership with the CxOS team, who own the CRM platform, to ensure FSO enablement solutions connect seamlessly with CRM data, workflows, and field-facing touchpoints — creating a unified and coherent experience for the selling organization.
Collaborate with Legal, Regulatory, and Compliance teams to ensure all FSO-facing digital content and tools meet applicable requirements across markets.
Manage day-to-day operations of current FSO enablement platforms, ensuring stability, access, and performance during the transition to a future-state solution.
Define vendor scopes, SLAs, and performance metrics for external platform and technology partners supporting FSO enablement solutions.
Manage relationships with platform vendors and implementation partners, ensuring alignment with enterprise governance and security standards.
Coordinate platform upgrades, feature releases, and integrations in partnership with IT and the DXP Platform team.
Define KPIs for FSO enablement solution effectiveness, including adoption, content utilization, rep engagement, and downstream commercial impact.
Build dashboards and reporting to measure platform performance and inform ongoing product prioritization.
Use data and field feedback to continuously optimize the enablement experience and demonstrate value to commercial stakeholders.
Develop and deliver training, onboarding materials, and operational playbooks that drive FSO adoption of new and evolving enablement solutions.
Partner with BU Marketing and Commercial Operations to manage change effectively as solutions consolidate and evolve, minimizing disruption to the selling organization.
Evangelize the value of a unified, integrated enablement approach across the organization, building alignment and momentum for the future-state vision.