GLOBAL MARKETING AUTOMATION SENIOR ANALYST

UPS

1d•Onsite

About The Position

The Global Marketing Automation Senior Analyst is responsible for the hands-on technical development, execution, reporting, analysis, and optimization of data-driven marketing automation strategies, programs, technologies, and data at scale, globally. This role collaborates with internal and external teams worldwide on campaign strategy, campaign and automation requirements, audience strategy, data strategy, data signal development, data activation, data synchronization, and data integrity. The analyst creates all aspects of campaigns using marketing automation technologies and data, ensuring compliant execution to protect the organization from significant financial penalties for regulatory violations. The role also supports the ongoing management of the marketing automation system and related components.

Requirements

Knowledge of marketing automation strategies and best practices, technology platform integration and management, and email and data privacy compliance expertise
Experience working in or directly with marketing automation tools or an email service provider: Marketo (preferred), Salesforce Marketing Cloud, Eloqua, HubSpot, Acoustic Connect, etc.
Strong data and analytical skills, including the ability to query, analyze, derive insights, and make recommendations from large data sets (millions of records) from multiple data sources
Bachelor’s degree (or internationally comparable degree)

Nice To Haves

Expertise in Microsoft SQL, Python, Databricks
Experience with HTML, CSS, JavaScript, Adobe Analytics, and website content management
Experience with APIs and hands-on experience with Postman, Insomnia, or other API testing programs
Master’s degree

Responsibilities

Collaborates on the Strategic Design and Development of Advanced Marketing Automation Initiatives, providing subject matter expertise on marketing automation strategies and their utilization to achieve business goals, promote customer engagement, and generate revenue through a data-driven, multi-channel approach.
Possesses acumen to navigate and leverage customer data, technology platforms, and growth marketing processes to compliantly achieve campaign objectives.
Facilitates data-driven strategy, agile execution, and optimization through collaboration with cross-functional teams of internal and external parties (including agency partners and technology providers).
Evaluates campaign effectiveness and makes ongoing, proactive recommendations regarding areas of optimization and ongoing evolution.
Effectively directs vendors, deriving maximum value from the investment to meet or exceed business objectives.
Monitors marketing automation best practices through external benchmarking, conferences/webinars, etc., to influence internal policy development, strategy development, implementation, and execution.
Provides guidance to evaluate alternatives, help determine campaign impact, recommend courses of action, and design and implement technical and non-technical solutions to meet business objectives.
Collaborates with cross-functional teams to gain alignment on audience strategy; campaign strategy; journey strategy; messaging strategy; campaign, audience, data, and automation requirements; creative; and measurement plan for each assigned campaign.
Conducts large-scale analysis, derives insights, and makes data-driven recommendations.
Handles the hands-on technical creation of all aspects of marketing automation campaigns, globally, leveraging UPS’s marketing automation tools, Databricks, and other technologies and data sources. This includes highly personalized and customized email, landing page, form, and sales alert assets; workflow logic and automation; custom scripting; audience creation and segmentation; automated scoring; automated data routing; email and data privacy compliance; thorough campaign QA and testing; campaign approval and deployment; and reporting/dashboards.
Measures, analyzes, reports on, and makes optimization recommendations to evaluate effectiveness.
Troubleshoots and resolves technical and other campaign issues.
Identifies and implements solutions to increase efficiency and reduce compliance risk.
Ensures realistic timelines, including milestones and dependencies, have been established and proactively anticipates and overcomes program challenges.
Continually evaluates project and deliverable status to ensure scope remains in-tact and project is completed on time and within budget.
Creates and delivers presentations to leadership and stakeholders.
Creates and maintains creative templates, program templates, segmentations, and data management campaigns/workflows within marketing automation tools for use in campaigns.
Contributes to the health, cleanliness, and integrity of data used by marketing automation tools, UPS Contact Preference Center, UPS Customer Data Platform, and other UPS systems and databases.
Contributes to the development, testing, and activation of strategic data signals and pipelines synching data between systems.
Adopts and advances marketing automation solutions and processes to improve efficiency and reduce compliance risk.
Serves as Marketing Automation Center of Excellence subject matter expert, providing training and guidance related to best practices, compliance, data, and technology to users of the marketing automation tools, other UPS groups deploying marketing emails globally, and other stakeholders.
May contribute to the implementation, configuration, integration, management, and troubleshooting, and optimization of multiple technologies used for global marketing automation.