Global Marketing Automation Lead

Johnson & Johnson • West Chester, PA

8d • Hybrid

About The Position

The Manager, Global Marketing Automation Platform Lead will own the global strategy, governance, and operational execution for marketing automation across DePuy Synthes

Orthopaedics, using Salesforce Marketing Cloud as the primary platform. Reporting to the Global Digital Experience Platform Lead, this role will define the platform roadmap, establish global standards and governance, and partner with commercial, clinical, regulatory, and digital teams to enable compliant, personalized, and measurable customer experiences at scale. This is a hands-on, builder role. As DePuy Synthes establishes its own commercial and digital organization, the Platform Lead will design the global marketing automation operating model, stand up reusable journey templates and components, lead integrations with CRM and data platforms, and operationalize best practices for campaign governance, data segmentation, personalization, and reporting.

Requirements

• Bachelor's degree.
• 5–7+ years of experience in marketing automation, digital marketing operations, platform management, or a related role.
• Demonstrated hands-on experience with Salesforce Marketing Cloud as an administrator, developer, or platform lead.
• Proven ability to build governance, operating models, and reusable automation frameworks at scale.
• Experience operating in regulated industries (MedTech, pharmaceutical, healthcare) with knowledge of compliance and privacy requirements relevant to marketing communications.
• Strong project and release management skills with the ability to manage multiple concurrent initiatives.
• Excellent stakeholder management and communication skills; ability to work in a matrixed, global environment.

Nice To Haves

• Master’s degree or advanced certification in marketing technology, digital strategy, or related field.
• Salesforce Marketing Cloud certifications (Administrator, Marketing Cloud Email Specialist, Journey Builder Specialist) or equivalent platform certifications.
• Experience integrating marketing automation with enterprise CRM, CDP, or other data systems.
• Experience with integrations using APIs, ETL processes, and identity resolution techniques.
• Familiarity with email deliverability, sender authentication (SPF/DKIM), and deliverability best practices.
• Experience working through digital transformation and/or large-scale change management initiatives, including the ability to drive adoption of new processes, tools, and ways of working across resistant or complex organizations.
• Background in orthopaedics, surgical technology, or medical devices.

Responsibilities

• Define and own the global marketing automation strategy and roadmap for Salesforce Marketing Cloud, aligned to business objectives and the Digital Experience strategy.
• Establish platform governance, standards, naming conventions, security roles, release processes, and change-control for all automated campaigns and journeys.
• Create and maintain global policies for campaign approval, patient/customer opt-in/consent handling, and data usage consistent with legal and regulatory requirements.
• Lead design and operationalization of customer journeys and multi-channel campaigns (email, SMS, push, and triggered notifications) via Salesforce Marketing Cloud.
• Partner with Global Digital Content Ops & Production on reusable journey templates, content blocks, and dynamic personalization frameworks to accelerate campaign time-to-market and ensure consistency.
• Provide oversight and hands-on support for high-impact global and regional campaigns, ensuring technical implementation quality and adherence to SLAs.
• Drive integrations between Salesforce Marketing Cloud and enterprise systems (Sitecore, SFDC, CDP, clinical systems where applicable), ensuring reliable data flows, identity resolution, and real-time triggers.
• Define segmentation and audience strategy, leveraging data models and suppression logic to support compliant targeting across markets.
• Partner with Data Governance and IT to enforce data hygiene, consent management, and MX (marketing experience) data quality standards.
• Own platform operations including configuration management, environment strategy (dev/test/prod), release planning, and rollback procedures.
• Manage platform capacity, housekeeping, and deliver regular platform health and usage reporting.
• Coordinate platform upgrades, third-party integrations, and vendor feature adoption.
• Partner with Regulatory, Legal, Privacy, and Clinical teams to ensure automation practices meet global and local regulatory requirements, including adverse event routing and medical content controls.
• Implement QA processes and testing frameworks for journeys, data processing, and templates to minimize risk and ensure a compliant, high-quality customer experience.
• Manage relationships with Salesforce partners, implementation vendors, and creative agencies supporting automation implementations.
• Define vendor scopes, SLAs, acceptance criteria, and performance metrics.
• Ensure external teams operate to enterprise governance and security standards.
• Define KPIs for marketing automation success and build dashboards and reporting to measure campaign effectiveness, engagement, and downstream commercial impact.
• Use measurement insights to optimize journey design, deliverability, personalization, and audience strategies.
• Build operating playbooks, training, and onboarding material for global and regional marketing teams to use Salesforce Marketing Cloud effectively.
• Evangelize best practices, drive adoption, and serve as the central point of expertise for marketing automation across the organization.

Benefits

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period
• 10 days Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level