Global Marketing Operations Lead
About The Position
The Marketing Operations Lead within Rockwell Automation's marketing operations team manages, supports, and advances core demand generation marketing technology tools and processes, integrations, and workflows while overseeing governance of this technology for Rockwell Automation and Plex Systems. This role reports to the Global Marketing Operations Sr. Manager as part of a dynamic, innovative team of digital professionals. The lead will work with a team of marketing professionals in the areas of demand generation, planning and processes, and project management, serving as the global point person for digital tools and processes and providing support for regional execution and building new digital demand capabilities.
Requirements
- Bachelor's degree
- Legal authorization to work in Canada is required. We will not sponsor individuals for employment visas, now or in the future for this job opening.
Nice To Haves
- 8+ years of professional experience in Marketing Automation, Demand Generation, Digital Marketing
- Demonstrated experience globally deploying and supporting marketing technology management platforms and infrastructure, preferrably Eloqua, CDP, CRM
- Technical knowledge of tool and database integrations, APIs
- Hands-on experience with experimentation, set-up, and assessment in marketing technology related SaaS platforms
- Experience and certification with Eloqua or similar marketing automation platform
- Experience and familiarity with Microsoft Dynamics CRM and Power BI
- Knowledge of HTML, SQL
Responsibilities
- Lead marketing infrastructure deployment and integration, including outlining marketing technology roles and responsibilities and evaluating the maturity of skills and process required to efficiently use technology.
- Develop marketing's technology roadmap; work with sales operations and other appropriate functions to create a technology roadmap that is aligned across revenue engine.
- Promote the adoption and use of our current technology.
- Keep up to date on martech landscape expansion and trends to provide recommendations for new technologies.
- Guide global/regional sustainable usage of primary marketing technology by developing documented processes and capabilities in consideration of capacity.
- Be global point person for digital processes.
- Set global governance of data standards to harmonise data between MAP, CRM, LMP, GMOT and cloud-based tools.
- Power user / systems configurator and administrator of these tools.
- Management and governance of tool usage and standards.
- Ensure understanding of end-to-end marketing processes and supporting systems.
- Support marketing leaders and staff by delivering capabilities with current technology and recommending new solutions.
- Prioritize, sequences, and manages implementation and enhancement projects according to resource availability and timelines.
- Global requirements gathering and deployment of integrated digital tools and processes.
- Contribute to process and data governance projects to ensure technology management complies with governance standards.
Benefits
- Health Insurance including Medical and Dental
- Health Care Spending Account (HCSA – dependent on the plan chosen)
- Employee Assistance Program (EAP)
- Retirement plans
- Paid Time off
- Volunteering Time off
- Employer Savings Plan Matching (includes RRSP, TFSA, and EPSP)
- Employer Paid DC Pension
- Maternity and Parental Leave Top-Up
- Fitness Reimbursement Program
- Flexible Work Schedule
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
