Global Marketing Automation Lead
About The Position
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. This role will directly contribute to: Delivering personalized, timely internal & external customer experiences that improve engagement and commercial outcomes Reducing time-to-execute for global campaigns through reusable journeys and templates Ensuring secure, compliant use of customer data in automated communications Providing a single, governed automation capability that scales across regions and business units Enabling data-driven decision making with clear measurement of automation performance and ROI.
Requirements
- Bachelor's degree.
- 5–7+ years of experience in marketing automation, digital marketing operations, platform management, or a related role.
- Demonstrated hands-on experience with Salesforce Marketing Cloud as an administrator, developer, or platform lead.
- Proven ability to build governance, operating models, and reusable automation frameworks at scale.
- Experience operating in regulated industries (MedTech, pharmaceutical, healthcare) with knowledge of compliance and privacy requirements relevant to marketing communications.
- Strong project and release management skills with the ability to manage multiple concurrent initiatives.
- Excellent stakeholder management and communication skills; ability to work in a matrixed, global environment.
Nice To Haves
- Master’s degree or advanced certification in marketing technology, digital strategy, or related field.
- Salesforce Marketing Cloud certifications (Administrator, Marketing Cloud Email Specialist, Journey Builder Specialist) or equivalent platform certifications.
- Experience integrating marketing automation with enterprise CRM, CDP, or other data systems.
- Experience with integrations using APIs, ETL processes, and identity resolution techniques.
- Familiarity with email deliverability, sender authentication (SPF/DKIM), and deliverability best practices.
- Experience working through digital transformation and/or large-scale change management initiatives, including the ability to drive adoption of new processes, tools, and ways of working across resistant or complex organizations.
- Background in orthopaedics, surgical technology, or medical devices.
Responsibilities
- Define and own the global marketing automation strategy and roadmap for Salesforce Marketing Cloud, aligned to business objectives and the Digital Experience strategy.
- Establish platform governance, standards, naming conventions, security roles, release processes, and change-control for all automated campaigns and journeys.
- Create and maintain global policies for campaign approval, patient/customer opt-in/consent handling, and data usage consistent with legal and regulatory requirements.
- Lead design and operationalization of customer journeys and multi-channel campaigns (email, SMS, push, and triggered notifications) via Salesforce Marketing Cloud.
- Partner with Global Digital Content Ops & Production on reusable journey templates, content blocks, and dynamic personalization frameworks to accelerate campaign time-to-market and ensure consistency.
- Provide oversight and hands-on support for high-impact global and regional campaigns, ensuring technical implementation quality and adherence to SLAs.
- Drive integrations between Salesforce Marketing Cloud and enterprise systems (Sitecore, SFDC, CDP, clinical systems where applicable), ensuring reliable data flows, identity resolution, and real-time triggers.
- Define segmentation and audience strategy, leveraging data models and suppression logic to support compliant targeting across markets.
- Partner with Data Governance and IT to enforce data hygiene, consent management, and MX (marketing experience) data quality standards.
- Own platform operations including configuration management, environment strategy (dev/test/prod), release planning, and rollback procedures.
- Manage platform capacity, housekeeping, and deliver regular platform health and usage reporting.
- Coordinate platform upgrades, third-party integrations, and vendor feature adoption.
- Partner with Regulatory, Legal, Privacy, and Clinical teams to ensure automation practices meet global and local regulatory requirements, including adverse event routing and medical content controls.
- Implement QA processes and testing frameworks for journeys, data processing, and templates to minimize risk and ensure a compliant, high-quality customer experience.
- Manage relationships with Salesforce partners, implementation vendors, and creative agencies supporting automation implementations.
- Define vendor scopes, SLAs, acceptance criteria, and performance metrics.
- Ensure external teams operate to enterprise governance and security standards.
- Define KPIs for marketing automation success and build dashboards and reporting to measure campaign effectiveness, engagement, and downstream commercial impact.
- Use measurement insights to optimize journey design, deliverability, personalization, and audience strategies.
- Build operating playbooks, training, and onboarding material for global and regional marketing teams to use Salesforce Marketing Cloud effectively.
- Evangelize best practices, drive adoption, and serve as the central point of expertise for marketing automation across the organization.
Benefits
- Vacation –120 hours per calendar year
- Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
- Holiday pay, including Floating Holidays –13 days per calendar year
- Work, Personal and Family Time - up to 40 hours per calendar year
- Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
- Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
- Caregiver Leave – 80 hours in a 52-week rolling period
- Volunteer Leave – 32 hours per calendar year
- Military Spouse Time-Off – 80 hours per calendar year
- Employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
- This position is eligible to participate in the Company’s long-term incentive program.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
