Global Marketing Associate Director, CVRM

AstraZeneca•Boston, MA

23h

About The Position

Our ambition is to improve and save lives for the millions of people living with the complexities of Cardiovascular, Renal & Metabolic (CVRM) diseases. AstraZeneca is uniquely positioned to improve the outcomes of patients living with CVRM diseases today and tomorrow with our strong and expanding portfolio and one of the broadest, deepest, most innovative pipelines in the industry. By 2032, we intend to be leading the world in CVRM therapies, launching up to fifteen (15) new life-changing medicines. To support this ambition, we are seeking an experienced Marketing Associate Director to accelerate the commercial development across CVRM indications, shape the future of dyslipidaemia, and support the organisation for outstanding global launches. The Global Marketing Associate Director, CVRM will report to the Global Marketing Director, CVRM. Job overview : The Global Marketing Associate Director will manage all marketing activities across Dyslipidaemia indications to support company objectives. This role requires an experienced marketer with deep understanding of the cardiovascular landscape, patient needs, and pharmaceutical commercialisation. The successful candidate will conduct market analyses, execute brand strategies, and work closely with cross-functional teams including sales, direct-to-consumer, and managed markets to enhance patient engagement and drive commercial success.

Requirements

Global Initiative Roll-Out Lead roll-out of global initiatives, projects, and engagement plans (campaigns, brand forums, congress strategy)
Engage closely with local marketing teams to ensure aligned execution
Collect and synthesise market feedback to refine guidance

Nice To Haves

MBA in relevant field
Experience in Consumer and/or Managed Markets strategy
Experience in Insight/Market Research
Sales and/or Sales Leadership experience
Experience in Emerging or DFL role
In-market experience launching specialty care products
Experience leading marketing campaign implementation in global role

Responsibilities

Lead development of brand strategy and marketing plans for within CVRM for Dyslipidaemia , including distribution channel solutions (digital, social media, inside sales)
Incorporate market analysis results into product strategy
Ensure quality, compliance, and measurable impact across all promotional activities
Conduct analyses of market segments, identifying key growth drivers, opportunities, and risks
Participate in and evaluate market research
Analyse promotions, public relations, and advertising associated with assigned brands/products
Work closely with direct-to-consumer and managed markets teams to ensure successful positioning
Work closely with sales leaders to identify opportunities and issues
Coordinate regularly with Medical Affairs, R&D, Regulatory, Business Insights, Payor and Market Access teams
Execute patient support programs, including educational materials and digital tools
Participate in development of training for field/customer service personnel on brand information
Manage complex projects ensuring delivery against brand objectives
Lead roll-out of global initiatives, projects, and engagement plans (campaigns, brand forums, congress strategy)
Engage closely with local marketing teams to ensure aligned execution
Collect and synthesize market feedback to refine guidance
Engage with key external experts and priority stakeholders to inform promotional strategy
Participate in advisory boards and conferences
Support advocacy development and evidence-led storytelling
Champion responsible use of AI to enhance content creation, analytics and operational efficiency
Document learning and best practices for scale across the organization
Monitor key performance indicators (KPIs) to evaluate programme effectiveness
Develop revenue forecasts and business cases informed by customer insights
Manage allocated budgets ensuring cost-effective delivery
Ensure regulatory compliance across all marketing activities