Director, Global Strategic Marketing
About The Position
Repligen is seeking a Director of Strategic Marketing to lead global marketing strategy for the Chromatography business unit, including resins and pre-packed columns. This role is responsible for translating business strategy into high-impact, demand-generating marketing programs that drive customer preference, accelerate adoption, and deliver measurable revenue growth. As a strategic leader and player-coach, this individual will operate at the intersection of commercial, product, and technical teams—owning market positioning, integrated campaign execution, and lifecycle marketing. A critical component of this role is the adoption and advocacy of AI-driven marketing capabilities to enhance speed, scale, personalization, and overall marketing effectiveness. This role is expected to model our Leadership Behaviors—Integrity & Compliance, Customer Focus, Collaboration, Courage, Team Empowerment, and Accountability & Results—in all aspects of work.
Requirements
- Bachelor’s degree in Marketing, Business, or related field; MBA or advanced scientific degree preferred.
- 10+ years of marketing experience in life sciences, bioprocessing, or related industries.
- Experience in chromatography or downstream bioproprocessing strongly preferred.
- Proven track record in global product commercialization and integrated marketing strategy development.
- Deep expertise in segmentation, positioning, value proposition development, and go-to-market strategy in technical markets.
- Demonstrated experience leveraging AI and digital tools to improve marketing productivity and performance.
- Strong leadership and talent development experience, with the ability to influence without authority.
- Exceptional strategic thinking paired with hands-on execution capability.
- Ability to rapidly translate complex scientific concepts into clear, compelling messaging.
- Strong analytical mindset with experience using data to drive decisions and optimize outcomes.
- Excellent communication, presentation, and stakeholder management skills.
- Thrives in a fast-paced, global, and highly matrixed environment.
Nice To Haves
- MBA or advanced scientific degree
Responsibilities
- Own the development and execution of global marketing strategies and annual plans for the Chromatography portfolio.
- Translate business objectives into multi-channel demand generation programs that drive pipeline growth, customer acquisition, and revenue.
- Define and evolve market positioning, segmentation, and value propositions to strengthen Repligen’s leadership in biologics production.
- Champion the integration of AI across marketing workflows—including content generation, campaign optimization, customer segmentation, and performance analytics.
- Leverage AI tools to significantly increase content velocity, personalization, and campaign efficiency while maintaining scientific accuracy.
- Act as a change agent to drive adoption of AI within the marketing organization, establishing best practices and scalable processes.
- Lead deep analysis of market trends, customer needs, competitive dynamics, and total addressable market.
- Translate insights into actionable strategies that inform product positioning, campaign development, and commercial priorities.
- Develop and execute integrated, multi-channel marketing campaigns across digital, technical, and field channels.
- Oversee creation of high-quality, scientifically sound content (technical collateral, digital assets, video, web, email) aligned to each stage of the customer journey.
- Ensure messaging clarity, consistency, and differentiation across all touchpoints.
- Partner closely with Product Management, Commercial, Applications, and Marketing teams to align on strategy, execution, and performance.
- Collaborate with internal and external stakeholders to generate technical data and translate it into compelling customer-facing content.
- Lead and develop a small team (1 direct report), while influencing across a global, matrixed organization.
- Own marketing KPIs and budget, ensuring strong ROI and alignment with business objectives.
- Utilize advanced analytics and AI-driven insights to continuously optimize campaign performance and content effectiveness.
- Report on marketing impact, pipeline contribution, and revenue outcomes to senior leadership.
Benefits
- paid time off
- health/dental/vision
- retirement benefits
- flexible spending accounts
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What This Job Offers
Job Type
Full-time
Career Level
Director
