Global Associate Director, Marketing Science

Omnicom Media US OMD•Los Angeles, CA

5h•$70,000 - $125,000•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities. We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. As an Associate Director on the Marketing Science Measurement and Reporting team, you will develop actionable insights through quantitative analysis, innovative thinking, and industry knowledge to contribute to both tactical and strategic efforts. You will apply your analytical and technical expertise to evolve campaign deliverables that meet client business needs. This role requires managing both people and processes across multiple Marketing Science functions, reporting directly to the Global Director. We are looking for an emerging leader who is comfortable with media data and translating insights into progress against client marketing goals.

Requirements

5 to 7+ years of experience, preferably in marketing analytics
Demonstrated knowledge in audience-based marketing and data-driven advertising
Strong analytical and critical thinking skills with the ability to clarify and resolve strategic and operational issues related to data
Proven leadership ability and strong client relationship experience
Excellent communication and presentation skills; ability to translate complex data findings into clear, compelling marketing strategies
Familiarity with current data privacy regulations and evolving identity solutions
Ability to train and coach colleagues across areas including analysis, project management, and business writing
Comfortable working in ambiguous situations
Ability to think logically and apply quantitative techniques to problems such as campaign analysis, optimization, data management, and predictive modeling
Bachelor’s degree in math, economics, engineering, social sciences, finance, or business/marketing
Agency-side media campaign planning experience is a plus

Nice To Haves

Experience partnering with mid-level and junior clients on key deliverables.
Prior management of teams of 1 or more Marketing Science staff, including Associate Manager and Senior Analyst levels.
Broad experience with behavioral data and syndicated research data sources, including 1st and 3rd party data solutions.
Solid understanding of offline and online channel KPIs across cross-channel analytics.
Application of statistical methods to data analysis, including marketing mix modeling.
Strong foundation in media strategy, budget setting, and channel selection.
Experience managing or applying advanced analytics and statistical methods using code.
Familiarity with AI/ML concepts and their application to marketing measurement.
Working knowledge of privacy regulations, signal loss challenges (cookie deprecation, ID graphs), and data compliance best practices.
Experience creating documentation and developing repeatable, scalable processes.
Strong proficiency in MS Excel and PowerPoint/Keynote
Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.)
Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRI, LiveRamp)
Syndicated research tools (GfK, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
Cross-media brand lift research tools (Kantar, Lucid, etc.)
Data visualization tools: Power BI (preferred), Tableau, Datorama, Alteryx
Database design concepts and SQL

Responsibilities

Present findings, insights, and methodological approaches to clients across a variety of presentation opportunities.
Connect across planning, strategy, investment, and technology teams to ensure a holistic understanding of data.
Develop fluency in audience definition, creation, and strategy using multiple data sources.
Develop measurement strategies and frameworks, set benchmarks based on historical campaign data, oversee reporting, and surface actionable insights.
Build advanced dashboards in visualization tools such as PowerBI and Tableau.
Contribute to the Data and Technology Test and Learn roadmap, helping prioritize initiatives tied to business impact.
Draft POVs and internal thought leadership on emerging technologies, platforms, and data capabilities.
Stay current on industry trends through ongoing research and training.
Build a deep understanding of the client’s strategic priorities, key initiatives, and competitive positioning.
Construct clear, compelling, and actionable narratives using sophisticated analytics techniques.
Participate in measurement plan development and execution, including marketing mix modeling and unified measurement approaches.
Ensure timely delivery of all scheduled and ad hoc deliverables.
Recommend and implement research to support consumer insight gathering and strategic planning.
Identify opportunities to continuously improve processes.
Lead, mentor, and develop analysts and managers.
Present reports, POVs, and other materials to clients regularly, both remotely and in person.
Contribute to consumer segmentation and audience identification processes.
Design tests to measure the incremental impact of media on business outcomes.
Integrate technology initiatives into the broader learning agenda, ensuring insights ladder up to measurable business outcomes.