Managing Director, Marketing Science

Adelphi Group•New York, NY

2d•$250,000 - $300,000•Hybrid

About The Position

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals. This role involves serving as a trusted advisor to C-suite stakeholders, leading enterprise marketing transformations, influencing strategic business decisions through data and insights, and defining data strategy. Internally, the role includes providing methodological support, coaching, and training to direct reports and the broader team, leading and mentoring direct reports, and developing playbooks for audience and measurement activities. The position is responsible for the revenue goals of Business Analytics.

Requirements

Experience managing marketing, analytics, insights, customer strategy, and/or transformation functions.
Demonstrated success influencing cross-functional executive stakeholders across Marketing, Finance, Technology, and Operations.
Expertise in customer growth strategy, customer experience, CRM, loyalty, and customer journey optimization.
Ability to identify growth opportunities through customer, market, and competitive insights.
Experience connecting marketing investments to enterprise growth objectives.
Specialized in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
Expertise in audience-based marketing and data-driven advertising
Expert-level solutions development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
Strong track record of proven leadership ability and impactful client relationship experience
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
Managing complex enterprise client relationships.
Comfortable working in ambiguous situations
Passionate about driving change by adopting emerging technologies in the advertising space
15+ years leading enterprise marketing, analytics, customer strategy, or business transformation initiatives
Significant leadership experience across agency, client-side, and/or publisher environments, with demonstrated ability to manage complex businesses, advise senior stakeholders, and drive measurable growth.

Responsibilities

Serving as a trusted advisor to C-suite stakeholders, including CMOs, CEOs, CFOs, and business unit leaders.
Building long-term senior client relationships that drive business growth, retention, and transformation.
Leading enterprise marketing, data, measurement, or operating model transformations.
Influencing strategic business decisions through data, measurement, customer insights, and growth strategies.
Consulting with clients to identify business problems / opportunities and develop practical analytic roadmaps to make measurable impact on business outcomes.
Providing thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.
Defining and executing the data strategy: Uncover data needs / opportunities and develop a practical roadmap to get maximum value from 1st, 2nd, and 3rd party data through integration and augmentation.
Investigating the impact of new data sources and technologies on the future of marketing and the vertical your client is operating.
Identifying growth and innovation opportunities
Leading executive-level business reviews and strategic planning sessions.
Building bridges between disciplines within the agency, as well as external partners.
Provide methodological support, coaching, training and advice to your direct reports and to the broader team.
Lead and mentor direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
Lead the development of playbooks for audience and measurement activities to help standardize the delivery of high-quality marketing sciences services across the agency.
Actively help to develop and grow Business Analytics offerings by contributing to POVs and exchanging knowledge with colleagues at OM DTA
Stay on top of industry trends and developments by conducting research, engaging in training and attending industry events.
Responsible for the revenue goals of Business Analytics