Global Integrated Marketing Director

Neogen Corporation • Oakdale, CA

1d • Hybrid

About The Position

Neogen is seeking a Senior Director, Global Integrated Marketing to lead and integrate a global marketing engine spanning communications, digital marketing, customer segment marketing, and creative campaign execution. Reporting to the SVP, Food Safety, this Director-level leader will shape a unified, customer-centric, and data-driven go-to-market approach that strengthens brand leadership, accelerates demand generation, and improves commercial effectiveness across regions and customer segments. This role offers flexible location options, with Oakdale preferred.

Requirements

• 12+ years of progressive marketing leadership experience, including experience in global, matrixed organizations.
• Proven ability to lead integrated marketing functions spanning communications, digital marketing, creative, campaign execution, and customer or segment marketing.
• Demonstrated track record of driving commercial outcomes through data-driven marketing strategies, demand generation, and measurable campaign performance.
• Experience building, scaling, or evolving global marketing operating models, processes, governance, and performance measurement frameworks.
• Exceptional leadership, communication, storytelling, and stakeholder management skills, with the ability to influence across functions and regions.
• Experience in B2B, regulated, or science-based industries preferred, such as food, animal health, diagnostics, life sciences, or related sectors.

Responsibilities

• Lead the global integrated marketing strategy, aligning brand, demand generation, customer segment priorities, and regional activation to support enterprise and business-unit objectives.
• Oversee global teams across marketing and corporate communications, digital marketing, customer segment marketing, and creative campaigns, setting clear priorities, decision rights, and performance expectations.
• Partner with portfolio, commercial, and regional leaders to develop customer segment-led campaigns, value propositions, content, and activation playbooks that support pipeline growth and sales effectiveness.
• Own global creative and content strategy, ensuring consistent brand expression, scalable content systems, strong creative standards, and effective campaign governance across channels.
• Drive digital marketing performance across paid media, marketing automation, SEO/SEM, account-based marketing, analytics, and web properties, with clear KPIs tied to awareness, engagement, pipeline, and revenue contribution.
• Serve as a central connector across global marketing, sales, regions, portfolio management, and innovation teams to improve alignment, speed to market, and executional consistency.

Benefits

• A senior leadership opportunity to shape global integrated marketing strategy and influence commercial growth across a complex, international organization.
• The opportunity to lead and develop high-performing teams across communications, digital, customer segment marketing, creative, and campaigns.
• Flexible location options, with Oakdale preferred.
• A standard benefits package, including programs designed to support employee well-being and professional success.
• A collaborative environment where strategic thinking, customer focus, accountability, and continuous improvement are valued.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed