Global Financial Services Strategic Programmes Lead

EY • London, NY

6d • $128,600 - $289,300

About The Position

The Global Financial Services Strategic Programmes Lead is part of EY’s Brand, Marketing and Communications (BMC) function, an integrated global network of more than 2,500 professionals. The role leads delivery of cross-Financial Services flagship programmes, including the GFS Boardroom Monitor, FS M&A Analysis, AI Tracker, and the Financial Services perspectives within EY programmes such as the CEO Survey and Global Attractiveness Survey. It also drives sector-led programmes and activity and develops social media content to support programme activation by the GFS Leader and Sector Leaders.

The position aims to equip the Global Financial Services Leadership Team with proprietary EY content and thought leadership to build board and C-suite relationships, strengthen EY’s brand in financial services, and create opportunities for business growth. The successful candidate will help establish EY as a global expert in financial services and ensure a consistent, distinctive and impactful industry presence across sectors and service lines.

The role brings together industry viewpoints to deliver revenue- and account-focused marketing programmes, supports marketing and social media objectives, and builds stakeholder consensus toward revenue goals. It owns the strategy and plan for creating, managing and deploying thought leadership, marketing and social content for sales enablement, while working with the PR & Social team on media activation and analyst and media relations. The work focuses on elevating sector insight, connecting EY with global sector communities and shaping dialogue on important issues, and helping clients consider their future organizational ambitions through sector and cross-sector insights.

Success is measured through outcomes including EY PR sentiment, LinkedIn analysis and sentiment, global brand surveys, programme usage and engagement, and campaign tracking to pipeline and opportunities. The role requires an experienced, high-energy and positive individual able to work strategically and tactically in a global, fast-paced environment.

Requirements

• At least 10 years of experience managing and delivering complex global and regional B2B brand and marketing thought leadership campaigns.
• Strong leadership skills to inspire global and regional teams to participate and activate programmes.
• Solid understanding of financial services C-suite and board audiences, board agenda issues, and EY capabilities to address C-suite and board needs.
• Strong experience delivering strategic, high-impact, data-led thought leadership.
• Ability to create high-impact social content for leaders and corporate accounts.
• Ability to operate with senior firm leaders, advise on external brand and profiling, and manage reputational risk.
• Strong experience briefing and managing agencies producing content for BMC teams, including PR/Social and Internal Communications.
• Ability to build internal awareness of global programmes and demonstrate their value to EY client-servers and their accounts.
• Experience using a variety of digital channels to reach and influence targeted buyers.

Nice To Haves

• Excellent communication and stakeholder management skills, including the gravitas to convey ideas clearly and influence and challenge senior stakeholders.
• Project management skills, including strategic thinking and the ability to complete complex global projects.
• Commercial acumen and the ability to analyze market trends to guide strategic decisions.
• Agility to adapt quickly to change and manage ambiguity in a fast-paced, dynamic environment.
• Strategic thinking and creative problem-solving skills to support strategy development and implementation.
• Cultural competence, including embracing diversity and fostering an inclusive workplace.

Responsibilities

• Lead delivery of cross-Financial Services flagship programmes, including the GFS Boardroom Monitor, FS M&A Analysis and AI Tracker.
• Design and deliver the Financial Services perspective within EY programmes such as the CEO Survey and Global Attractiveness Survey.
• Drive and deliver sector-led programmes and activity as required.
• Generate social media content to support programme activation by the GFS Leader and Sector Leaders.
• Develop and own the strategy and plan for creating, managing and deploying thought leadership, marketing and social content that supports sales enablement.
• Help establish EY as a global expert in financial services and maintain a consistent, impactful and distinctive presence across financial services sectors and service lines.
• Bring together industry viewpoints to deliver revenue- and account-focused marketing programmes aligned with the business ambitions of the industry.
• Support marketing and social media objectives and build stakeholder consensus to achieve revenue goals.
• Work closely with the PR & Social team on media activation in support of analyst and media relations.
• Elevate financial services sector knowledge and position sector experts to demonstrate insight to clients.
• Help connect EY with global sector communities, convene those communities and shape dialogue and debate with clients on important and complex issues.
• Use sector and cross-sector insights to help clients challenge and shape their future organizational ambitions.
• Build internal awareness of global programmes and demonstrate their value to EY client-servers and their accounts.
• Advise senior firm leaders on external brand and profiling, and manage reputational risk.
• Brief and manage agencies producing content for BMC teams, including PR/Social and Internal Communications.
• Deliver marketing and communications thought leadership programmes and assess results through PR sentiment, LinkedIn analysis and sentiment, global brand surveys, programme usage and engagement, and campaign tracking to pipeline and opportunities.

Benefits

• Medical and dental coverage.
• Pension and 401(k) plans.
• Flexible vacation policy.
• Paid holidays.
• Winter and summer breaks.
• Personal and family care time off.
• Other leaves of absence to support physical, financial and emotional well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed