Global Brand Activation & Content Manager, Professional Solutions

Harman Becker Automotive Systems Manufacturing Kft•Northridge, CA

1d•Hybrid

About The Position

HARMAN Professional Solutions is a global leader in designing and manufacturing audio, lighting, video, and control products for entertainment and enterprise markets. These markets include live performances, stadiums and arenas, cinema, retail, corporate, education, government, hospitality, and audio recording. With a portfolio of leading brands such as JBL Professional®, AKG®, Martin®, AMX®, Soundcraft®, BSS Audio®, Crown®, dbx Professional®, and Lexicon Pro®, HARMAN Professional delivers powerful, innovative, and reliable solutions designed for world-class performance. The Global Brand Activation and Content Manager role provides strategic leadership and direction across multiple teams, guiding regional vertical marketing leaders in executing cross-disciplinary brand activation initiatives. This role ensures alignment across channel partners, GPLM product teams, and the Professional Solutions cross-functional marketing organization. It is central to shaping global frameworks, brand activation content, social media, and partnership strategies, ensuring consistent and effective brand execution across all markets and teams. The Brand Activation and Content Director actively contributes to the development of long-term activation frameworks, processes, and standards, and is accountable for the financial performance and results across multiple teams and disciplines. This leader drives the resolution of complex business challenges to support market brand growth and key vertical financial targets, ensuring alignment with overarching organizational priorities and strategies. This role reports into the Executive Director, Marketing - Professional Solutions. While this role will not have direct reports, this leader will lead internal and external creative agencies and influence executive-level leaders across Sales, Business Development, Product Management, Digital Marketing, social media, and Regional Marketing teams.

Requirements

At least 10 years of progressive experience in brand activation, marketing, or related disciplines, including proven experience leading diverse, cross-functional teams at a director level or above.
Exceptional leadership and communication skills, with demonstrated ability to lead through subordinate managers and influence at all levels of the organization.
Deep expertise in developing global frameworks for integrated marketing, social media, partnerships, and content creation.
Proven track record of managing large-scale brand campaigns and partnerships with a focus on measurable results and financial performance.
In-depth understanding of digital content strategy, social media platforms, and asset management tools.
Strong commercial acumen and broad industry knowledge, with the ability to apply insights to drive operational and financial outcomes.
Advanced negotiation skills and experience managing complex external agency and partner relationships.
Ability to resolve highly complex business challenges and contribute to the development of long-term strategic plans.

Nice To Haves

International experience and a global mindset are highly desirable.
Experience in the Professional Tour Audio, Professional Lighting, or Installed Audio, Video and Control markets is highly desirable.
Experience in Performance Marketing, Ecommerce, or Professional Audio Retail Marketing is highly desirable.

Responsibilities

Create and implement comprehensive systems, templates, and processes for integrated executional planning, social media, partnerships, and content creation to standardize best practices globally.
Lead cross-functional initiatives to ensure best practice sharing and adoption across regions and divisions.
Oversee development and production of globally relevant communication materials to ensure consistent brand execution across diverse markets.
Champion the creation of high-quality content that strengthens brand positioning and advances business objectives.
Own and curate the ideal experience and editorial content for the .com platform and evergreen communication assets.
Drive continuous improvement of digital content to enhance user engagement and brand affinity.
Integrate the social media strategy and planning into the go-to-market vertical planning framework for product launches, sustainment campaigns, and community engagement.
Serve as the Subject Matter Expert for your Key Market Vertical to ensure product, brand and social communications are accurate and reflect the tone and message relevant for the target audience.
Define global partnership strategies, negotiate and manage high-impact global partnerships, and establish criteria and terms to guide regional execution.
Ensure partnerships align with brand values and contribute to cultural relevance and growth objectives.
Oversee global agency relationships and manage centralized asset platforms, ensuring regions have access to high-quality, consistent, and up-to-date content.
Implement processes for effective asset management, distribution, usage tracking, and quality control.
Provide leadership and direction through subordinate People Leaders and managers.
Contribute to and help develop long-term functional/operational strategy, and translate into actionable annual business plans.
Drive financial performance and operational excellence through advanced commercial awareness and industry knowledge.
Resolve complex or unusual business problems with advanced critical thinking and strategic decision-making skills.
Ensure broad impact on functional, divisional, or regional results by aligning initiatives with organization’s strategic priorities.
Collaborates and negotiates with senior leaders across functions to optimize brand activation impact across content, culture, partnerships, and social media.

Benefits

Flexible work schedule that allows you to work from home.
Career development opportunities
Professional training
Competitive market-based compensation
Commuter travel package
Environment allowance
Interesting collective health insurance scheme
Pension
Employee discounts on world-class HARMAN/Samsung products (JBL, HARMAN Kardon, AKG, etc.)
Access to professional development opportunities through HARMAN University's business and leadership academies
Internal talent management leadership acceleration programs
"Be Brilliant" employee recognition and rewards program