Content & Brand Manager

Watson • Poulsbo, WA

4d • $75,000 - $95,000 • Hybrid

About The Position

Watson Furniture Group is seeking a Content & Brand Manager to translate strategy, products, and customer insights into compelling stories that drive action. This role is responsible for stewarding the Watson brand and shaping communication with customers, dealers, architects, designers, and the broader market. The position involves partnering with the Director of Marketing, Art Director, Product teams, and business leaders to develop messaging, launch plans, campaigns, and content that support business growth and strengthen the brand. The ideal candidate is a storyteller, strategist, and editor who can transform complex information into clear, engaging messaging, leveraging AI tools when appropriate while prioritizing human judgment, creativity, and brand stewardship. This role is based primarily on-site at The Orchard in Poulsbo, Washington, with an expectation of working on-site four days per week after initial onboarding.

Requirements

• 3–7 years of experience in content marketing, brand marketing, communications, journalism, public relations, or a related field
• Exceptional writing, editing, and storytelling abilities
• Experience creating content across multiple audiences and channels
• Ability to translate complex topics into clear, customer-focused messaging
• Strong project management and organizational skills
• Understanding of how to effectively balance AI-generated content with human creativity, judgment, and brand stewardship

Nice To Haves

• B2B marketing experience
• Experience supporting product launches
• Experience developing sales enablement materials
• Experience within manufacturing, industrial, architectural, design, or technical industries
• Experience with tools such as ChatGPT, Claude, Gemini, Copilot, Perplexity, Jasper, Grammarly, or similar AI-powered platforms

Responsibilities

• Develop and manage content strategies aligned with company and division objectives.
• Build content calendars and editorial plans across multiple channels.
• Identify opportunities to engage customers throughout their journey.
• Ensure content supports business priorities and customer needs.
• Develop product launch briefs and messaging frameworks.
• Translate technical product information into customer-focused messaging.
• Partner with product, sales, and marketing teams to support launch readiness.
• Help ensure consistent and compelling communication during new product introductions.
• Maintain and evolve Watson's brand voice and messaging standards.
• Develop campaign narratives and customer-facing stories.
• Create content that reinforces Watson's positioning and values.
• Ensure consistency across customer touchpoints and communication channels.
• Help shape Watson's voice within the commercial furniture and workplace industries.
• Develop content that highlights design thinking, workplace trends, innovation, craftsmanship, and company expertise.
• Partner with leaders across the organization to turn ideas, perspectives, and expertise into compelling content.
• Support long-term brand awareness and market positioning through strategic storytelling.
• Develop sales collateral, presentations, case studies, and customer success stories.
• Support sales teams with messaging frameworks and content resources.
• Partner with business leaders to create tools that help communicate value effectively.
• Develop creative briefs and content requirements.
• Partner closely with the Art Director and design team to bring stories and campaigns to life.
• Review content and creative assets for consistency, quality, and brand alignment.
• Utilize AI tools responsibly to improve content development workflows.
• Develop prompts, frameworks, and processes that enhance efficiency without sacrificing quality.
• Help Watson stay current with emerging content and communication technologies.

Benefits

• Competitive wages
• 401(k) plan with matching contribution
• Profit sharing program
• Extensive healthcare plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed