Brand Content Marketing Manager

Volkswagen AG • Ajax, ON

17h • CA$90,000 - CA$105,000 • Hybrid

About The Position

The primary responsibility for this role is developing, executing, and optimizing Audi brand content to amplify brand love, awareness, and connection to the Canadian customer. Audi Canada is seeking a strategic content leader within the Brand Marketing team, reporting to the Manager, Brand Marketing, who will bring the Audi brand to life across owned channels. The successful candidate will lead Audi Canada’s content ecosystem across social media, website content, CRM content, creator partnerships, and emerging content opportunities, with a focus on growing audience engagement, increasing channel relevance, and strengthening Audi’s premium brand positioning in Canada. This role translates brand strategy into compelling content experiences and ongoing editorial programs, aligning cross-functional teams, managing brand communication, leading campaigns, ensuring consistent messaging, and using market analysis to enhance visibility, reputation, and market share to drive a strong brand identity and growth.

Requirements

• Bachelor’s Degree- Major in Marketing and/or related discipline
• 6-10 years Event Marketing or relevant experience
• Experience working with extensive budget management; agency management; project management, organizational skills
• Passion for cars and the (premium) automotive sector.
• 0-2 Years of Supervisory Experience Required

Nice To Haves

• Fluency in French is considered an asset
• Previous experience in the automotive industry is considered an asset

Responsibilities

• Support the Brand marketing manager to grow and develop the Audi brand via content to support brand, experiential and social initiatives, and administer media (paid and owned) initiatives to support brand.
• Oversee the development of brand content including strategy, management, execution and brand growth.
• Agency Management – day-to-day management of the various agencies to develop the campaigns, evaluate the results, administration of the budget/fees/team hours, etc.; keeps the agencies accountable to their outputs.
• Develop and own Audi Canada’s content strategy across all owned channels.
• Translate annual marketing priorities into channel-specific content plans.
• Create and manage the editorial calendar.
• Identify cultural moments, content opportunities and emerging trends relevant to Audi customers.
• Recommend new content franchises, recurring series and storytelling platforms.
• Own the performance and evolution of Audi Canada’s social channels.
• Develop strategies to increase engagement, audience growth and brand relevance.
• Establish channel-specific content approaches and best practices.
• Lead reporting and optimization based on audience insights and channel performance.
• Identify and manage creator relationships.
• Develop creator programs aligned with Audi’s premium positioning.
• Brief and manage creators to ensure high-quality content execution.
• Build a scalable creator ecosystem that complements agency-led content production.
• Lead content planning for http://Audi.ca.
• Partner with CRM teams to improve content quality and engagement across customer journeys.
• Ensure content consistency across all owned channels.
• Work closely with creative, social and production agency partners.
• Develop content briefs and provide strategic direction.
• Ensure content execution aligns with brand standards and business objectives.
• Support campaign development and communication assets to convey the brand and its products through digital platforms, social platforms, experiential activities and media & influencer partnerships.
• Lead and execute a social media strategy that increases reach through followers and provides exciting/relevant branded content for Audi Canada; manage the agency who manages our social channels on a daily basis (eg. Meta, TikTok, YouTube, Linkedin); lead any social media issues/crises by working with other departments like product and customer relations to address customer issues on social media; manage the content on owned Audi Canada social channels.
• Develop strategy that is real-time, reactive and relevant to the Canadian market. Tapping into news, activity and trends that support the brand locally.
• Manage agency partners to identify and utilize social influencers to amplify our brand message to their audiences; includes hosting and briefing (eg. celebrities, influential people. thought leaders, etc.); car loan programs.
• Work with the digital platform team to direct brand and product content for audi.ca pages; including model page content, my Audi, Audi electric, Aftersales and CPO, Audi financial services, etc.
• Leverage events, sponsorships and other experiential marketing activities (both locally and globally) in social media and digital channels.
• Lead and grow a direct to client agency creative team to develop communications that are relevant and meaningful to help elevate the brand (utilizing various channels - social media, digital, audi.ca, CRM and internal communications).
• Be a key contact for brand marketing expertise at Audi Canada to provide directional support and content in other Audi departments for their departmental marketing efforts (eg. Aftersales, Product, New/Used car sales, etc.); build relations with key internal partners, AUDI AG, and Agency partners.
• Support the planning of campaign media to facilitate the content that is produced; ensuring campaign and brand KPIs are set and achieved to optimize our media channel mix.
• Collaborate with the Digital Media performance manager to develop deeper campaign insights and inform decisions on campaign effectiveness and efficiency. Be an enabler to content and media optomization.
• Strong focus on managing and reporting on key metrics for platforms and campaigns. Work closely with central global team to complete reports on time, implement recommended campaign media tactics and opportunities.
• Meticulously manage the brand marketing budget, keeping creative and media agency accountable to the budget.
• Support the planning and implementation of production and media budgets to increase the equity of the brand; achieving positive ROI on all activities.
• Support administration of budgets (PO creation, invoice processing; ensure tracking documents are updated, etc).

Benefits

• Competitive compensation and comprehensive benefits
• Opportunities for growth and development
• A flexible, collaborative work culture
• The chance to work with innovative Volkswagen and Audi vehicles
• Health Insurance Coverage: We offer comprehensive health, dental, and vision insurance, including a flexible plan to ensure employees and their families have access to quality healthcare tailored to their needs.
• Health Spending Account: Extra support for your wellness needs.
• Retirement Plans & Savings: We offer a competitive defined contribution retirement plan and a generous savings match to help employees prepare for their future.
• Compensation: We recognize individual contributions and share company success through our Bonus & Merit Program, fostering a pay-for-performance culture.
• Vehicle Leasing and Purchase Programs: Employees and eligible family members can lease up to four vehicles annually at discounted rates, providing convenience and cost savings.
• Personal Days: We value work-life balance and offer personal days for your discretion, whether for personal reasons, recharging, or celebrating important holidays or events.
• Volunteer Days: These days allow employees to support meaningful charities aligned with our values and social responsibility.
• Company Designated Holidays: We recognize the importance of celebrating the holiday season with our team. Therefore, we reserve specific company holidays in December to ensure employees can enjoy the festivities.
• Wellness Programs: We prioritize our employees’ holistic well-being through initiatives like discounted gym memberships and mental health resources to support physical, mental, and emotional health.
• Tuition Reimbursement: Part of our commitment to employee growth, this benefit covers approved course expenses to support ongoing education and long-term career development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level