About The Position

The Global Alliance Campaign Associate Director will lead EY’s SAP Public Cloud go-to-market strategy and campaign execution. The role works with EY global and regional leaders to define strategy, run firm-wide sales campaigns, activate ongoing programs, and collaborate with SAP sales and engineering teams to advance joint go-to-market efforts. Activities include coaching on SAP Public Cloud solutions, identifying target and addressable markets, developing sales messaging, coordinating EY and SAP leaders, escalating issues, and conducting business reviews using analytics and insights. The position sits within EY’s Alliance and Ecosystem Relationship team and works closely with EY Alliances leadership, the Alliance home practice, account teams, and business development executives. It is based in the US or Europe, involves virtual work and regular global coordination, and may require some travel.

Requirements

  • Ability to manage many activities and provide enablement services across alliance partner management, business development, marketing, contract management, financial management, content management, governance oversight, and operational support.
  • Strong relationship-building skills and a highly organized approach.
  • Experience with SAP Public Cloud solutions and products, including an understanding of their business benefits.
  • Experience in business development and/or alliance management for a technology or professional services company.
  • Strong networking and influence-management skills, with the ability to drive actions across organizational boundaries and deliver results.
  • Credible communication, excellent organization and project management skills, and a proven track record of delivering alliance sales and revenue.
  • Ability to work with colleagues with different personalities, cultures, and working styles and adapt approach accordingly.
  • Comfort escalating complex issues to leadership with recommendations.
  • Strong organizational skills and ability to multitask in support of multiple projects.

Nice To Haves

  • Experience and evidence of success in building and nurturing mutually beneficial alliance relationships.

Responsibilities

  • Design SAP Public Cloud go-to-market campaign strategy and program elements.
  • Collaborate with EY SAP leadership and the Alliance team on campaign alliance components, including relationship mapping, cadence, governance, contracts, and resale.
  • Identify target account strategy with global and regional go-to-market leaders, Alliance Relationship Directors, and sector and solution leaders.
  • Develop campaign messaging and value propositions, securing alignment and buy-in from the Alliance.
  • Work with Brand, Marketing, and Communications to develop sales collateral, marketing strategy, enablement materials, and events.
  • Coordinate with internal technology teams, the Alliance practice or sector, and/or the Alliance to track development of technical elements such as demos and other technology assets.
  • Activate each region through internal and external awareness sessions.
  • Engage regional SAP go-to-market leaders to secure regional support and identify EY and SAP leads to own the sales motion and drive in-market sales efforts.
  • Incubate target accounts and establish sales motions with Alliance Client Executives to expand opportunities.
  • Provide early-stage presales support for large deals.
  • Drive cadence with EY and SAP executives, increase EY visibility and preference across regions, and escalate issues as appropriate.
  • Oversee campaign governance and sales and pipeline discipline from campaign launch through execution, including awareness, financial tracking, account cadence, and relationship alignment.

Benefits

  • Medical and dental coverage.
  • Pension and 401(k) plans.
  • Paid time off options, including flexible vacation, designated EY Paid Holidays, winter and summer breaks, personal and family care time, and other leaves of absence.
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